What is LIVE Selling?

10/06/2024

LIVE selling on TikTok Shop is one of the fastest ways to grow your sales and showcase your products to an audience of potential buyers.

You'll be in front of a camera, speaking to your audience (kind of like Aidyn in the video, but you'll be streaming in real time!)

You may be wondering if your business will benefit from this?

And the answer is an absolute YES!

Going LIVE is fundamental for your shop's growth. Here are some stats we dug up to support this:

Did you know that 54% of TikTok users are more likely to be interested in branded LIVE content?
1 in 4 weekly TikTok users are interested in purchasing during a TikTok LIVE because they can ask questions to the LIVE presenter.
And you can level up your sales and build a community to increase your brand loyalty!

The key to LIVE selling is consistency and repetition! Some of our top sellers go LIVE daily for 1 and a half to 2 hours and see incredible sales.

But if you're just getting started, see what you feel comfortable with and work your way up.

To get started, all you need to do is link your personal TikTok account to your TikTok Shop, and you can go LIVE with 0 followers!

To do this, log onto your Seller Center account. Click on My Account, then click on Linked TikTok Accounts to choose which one to link!