Product Pulse: August-Highlights

👋 Seller advantage starts here. Stay up-to-date with our latest platform feature updates and releases via our newsletters below! Learn about TikTok Shop tools to drive higher sales and efficiency.
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🚀 This month's Features & Optimisations

Save Time & Build Buyer Trust with Batch Upload

Creating individual temporary listings for large auction inventories can be time-consuming, but Batch Upload provides a faster way to publish high volumes of SKUs across product categories at once using a CSV or Excel file. Beyond saving setup time, this tool helps build crucial buyer trust. When new viewers enter your LIVE stream, random product names or mismatched item groupings can cause confusion and lower confidence. Try out the feature in your next Auction!
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💰 Earn £5 ad credits for every qualified SKPP product.

We have upgraded the rewards you get once your products qualify for SKPP (Strategic Key Product Pool) in Sales Accelerator. From 1st Aug 2026, every product that qualifies as SKPP earns you £5 in Ad credits.
What's new
  • Earn £5 Ad credits per qualifying SKPP product (capped at £1,000 per seller per calendar month)
  • The Ad credits are sent straight to your primary Ad account once claimed
  • Spend the Ads credit on any product whether the product is SKPP or non-SKPP
How to claim in three steps
  1. Head to Sales Accelerator in Seller Centre and select the Qualified products filter
  2. Find your eligible SKPP products in the list and the £5 ad credit reward is shown next to each qualified product.
  3. Click Claim and the credits land in your primary ad account, ready to spend.
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Note: please ensure your primary ad account is set to GBP. If you don't have your account linked yet, we will take you through the steps to create and link your account once you claim the ad credit.
To find out more about rewards, please visit our Academy article.
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Diagnose Your LIVE Performance with LIVE Diagnosis

LIVE Diagnosis helps you quickly understand what impacted your LIVE performance and how to improve your next session. Instantly identify violations with direct links to resolution pages, compare your LIVE against category benchmarks across key funnel stages, from viewer entry to product conversion, and discover where viewers are dropping off. You'll also receive actionable recommendations based on top-performing LIVEs in your category, including benchmark clips you can reference for inspiration. Spend a few minutes reviewing each LIVE to uncover improvement opportunities, optimize your content strategy, and drive stronger LIVE performance over time.
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Affiliate Commission Invoice are now live!

Great news! TikTok Shop now supports automatic invoice generation for eligible creator commissions, with invoices available directly in Seller Center when generated.
This means less manual follow-up, clearer commission records, and a smoother way to manage affiliate documentation in one place.

What you can do:
  • Download available invoices from the Invoices Center.
  • Choose individual creator invoices, batch files, or a consolidated Excel report.
  • Use Affiliate Center filters to find VAT-registered and Invoice-authorized creators.
  • Keep using Affiliate Commission Receipts when an invoice cannot be generated.

Where to find them: Seller Center → Finance → Invoices Center → Affiliate Commission Invoices
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Availability depends on creator eligibility, authorization status, and the applicable market invoice cycle.
For more details, read the full feature guide. Thank you,
TikTok Shop
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