Product Pulse: February Highlights

👋 Seller advantage starts here. Stay up-to-date with our latest platform feature updates and releases via our newsletters below! Learn about TikTok Shop tools to drive higher sales and efficiency.
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🚀 This months Features & Optimisations

Set it and (auto) forget it: Sample approvals made easy

TikTok Shop just made it way easier to send out product samples, without losing control.
With the new automated sample auto-approval workflow, sellers can now greenlight requests from creators who meet pre-set criteria, skipping the manual review process for each one.
Here’s the flow:
  1. Sellers toggle on criteria-based auto-approval.
  2. Sellers define the criteria creators must meet (e.g. performance, profile requirements).
  3. Sample requests that meet the criteria are auto-approved. Requests that don’t are routed to manual approval.
Why you’ll love it:
  • Cuts down time spent vetting requests
  • You stay in control (criteria can be edited or turned off anytime)
  • Manual review is still an option for edge cases
📦 More efficiency, less back-and-forth.
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Find Your Next Affiliate Partner with TikTok Creator Picks

Discovering the right creators to collaborate with can be time-consuming—especially with thousands of creators across different categories, content styles, and experience levels.
The TikTok Creator Picks tag makes this easier. It highlights creators recommended by TikTok Shop based on their consistent performance, helping sellers quickly identify partners who meet TikTok’s quality and performance standards. With Creator Picks, you can focus on creators more likely to deliver results and move forward with collaborations confidently.
Why it matters:Spend less time evaluating creators and more time building high-performing partnerships, backed by TikTok Shop’s data-driven recommendations.
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New: Automated Affiliate Commission Receipts

We have launched Affiliate Commission Receipts to help you manage your paperwork. You can now access automated monthly receipts for all affiliate commissions paid to creators, directly in Seller Center.
What you can do:
  • Batch Download: Get a consolidated Excel summary of all commission payments.
  • Go Granular: Download individual PDF receipts for specific creators.
  • Automate: Files are ready by the 7th of every month (for the previous month's settled commissions).
Where to find it:
Finance > Invoices > Affiliate commission receipts
⚠️ Important Tax Note: These documents are receipts, not formal invoices. They serve as supporting documentation for expense reporting. If you require formal VAT invoices (e.g., for VAT deduction or local compliance), please continue to follow your local invoicing regulations.
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Bring More Eyeballs to Your LIVE, Automatically

LIVE Highlights already helps you turn your best LIVE moments into shareable clips. Now it works even harder for you.
With Auto-post, the system spots high-performing moments in real time and preps them for publishing—so your LIVE can promote itself while it’s happening. You stay in the driver’s seat: review, edit, and choose exactly which highlights go live and when.
Less manual work. More reach. Better results.
Turn it on and let your LIVE do the talking.
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List Products Faster with New Bulk Editing Tools

Managing large product catalogs on TikTok Shop just got easier. To help Shopify sellers list and update products more efficiently, TikTok has rolled out two new time-saving features in its app: Bulk Edit and Apply Category Templates in Bulk.
  1. Bulk Edit & Sync: Sellers can now edit and list multiple products simultaneously—even if they belong to different categories. After selecting the items, they’re taken to a centralized page where they can update brand, product attributes, category, description, weight, and package dimensions in one go. Everything can be submitted together for review.
  2. Apply Category Templates in Bulk: This lets sellers apply relevant category templates to groups of products automatically. Items are grouped by category so the right templates can be quickly assigned to each, speeding up the listing process.
More products listed, less time wasted. That’s the goal.
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