👋 Seller advantage starts here. Stay up-to-date with our latest platform feature updates and releases via our newsletters below! Learn about TikTok Shop tools to drive higher sales and efficiency.

🚀 This months Features & Optimisations

Unlock lower platform fees. Optimise your ads. Keep more profit.

In the coming days, sellers may be able to reduce their standard platform commission fees by running GMV Max campaigns that meet personalized ROI and budget requirements.
By aligning with your personalized ROI target, the system automatically applies a commission discount to orders attributed to eligible GMV Max campaigns. Less commission, more profit.
There is no registration required.
Keep an eye on Seller Center. If the Commission Savings banner appears, your shop is invited to participate. From there, you can enter the GMV Max campaign creation or editing page to view your personalized ROI target and budget requirements.

Partner with Creators: Grow your shop faster with the power of TikTok Shop creators.

Not partnering with creators yet? This could be a game changer.
If you haven’t started partnering with creators or aren’t fully leveraging creator collaborations yet now is the time to explore the opportunity.
Creators are one of the fastest ways to grow on TikTok Shop. By partnering with creators, your products can be showcased through engaging videos and LIVE sessions that reach new audiences and drive sales.
Sellers who collaborate with creators can see up to an 85% increase in sales. And with 4 in 5 TikTok users discovering brands through creator recommendations, it’s a powerful way to expand your reach and attract new customers.
The best part? You only pay creators when products are sold, making it a low-risk way to scale your business.
Get Started in 3 Steps

1. Go to Affiliate in Seller Center
2. Create a collaboration and set your commission
3. Match with creators and start growing your shop

Choose How You CollaborateOpen Collaboration – Let any creator promote your products for maximum reach
Target Collaboration – Work with specific creators who fit your brand and audience
Use the Find Creators page to discover the right creators, send samples, and manage collaborations all in one place.
Start partnering with creators today and unlock new growth for your shop. 🚀

Win Back Buyers and Drive Repeat Purchases with CRM

Want a simple way to drive repeat purchases? TikTok Shop's CRM helps you stay connected with buyers by sending targeted messages and exclusive offers at the right time, perfect for promoting best-sellers, announcing new arrivals, or running seasonal deals.
You can choose:

• One-Time Plans for campaigns like new product launches, special offers, and LIVE promotions.
• Automated Plans to keep engagement always-on with triggers such as abandoned carts, incomplete checkouts, price drop reminders, and post-purchase thank-yous.

CRM messages can only be sent to customers who have purchased from your shop and have not unsubscribed from marketing messages. Customers who have never purchased, or who have unsubscribed, will not receive CRM messages.
Get started in Seller Center → CRM. For step-by-step instructions, please refer to the Feature Guide.

Turn Your Instagram Photos into Shoppable TikTok Posts

You can now turn your existing Instagram photos into shoppable posts on TikTok Shop, making it easier to reach new shoppers and drive sales without creating content from scratch.
How it works

1. Connect your Instagram account to TikTok Shop in the Shopify TikTok app.
2. Enable Auto-post photos to TikTok in your Shop Settings.
3. Customise your posting schedule, including the number of posts per day, preferred posting time, and the TikTok account where content will be published.

You can review and manage synced posts anytime in:
Shopify → TikTok → Shop Management → Shoppable Video → Managed Synced Photos

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Not using Shopify?For non-shopify sellers, we are offering a complimentary service where we can manually set up this feature for you. We will handle the technical setup to sync eligible Instagram content to your linked TikTok Shop account, no extra legwork required on your end.
All we need is your permission to get started. Simply fill out this form and our Product team will handle the rest.

Make Your LIVE Stand Out with New Interactive Billboards

Drive more visibility and conversions with the redesigned Billboards. The new experience introduces transparent overlays, seamless price and promotion synchronization, and clickable templates that make it easier to highlight products and campaigns directly on your storefront.
Choose from four new templates:

• Shop Deals: Promote up to three offers at once, including Flash Sales, Free Shipping, Buy More Save More (BMSM), Gift with Purchase (GWP), and Promo Codes.
• Host Picks: Highlight hero products or bestsellers—even when they’re not on sale.
• Promotional Campaign Template: Align with official TikTok Shop campaign designs during major shopping events.
• Custom Image Template: Upload your own branded visuals for a fully customized billboard.

Start using the new templates to showcase promotions and drive more storefront engagement.

Automatically Sync Shopify Promotions to TikTok Shop

Eliminate manual work by automatically syncing your Shopify promotions to TikTok Shop. This feature ensures your discounts stay consistent across both Shopify and TikTok Shop.
What you can do

• Automatically Sync Promotions: Discounts created in Shopify can automatically appear in your TikTok Shop, helping you keep promotions aligned across both channels.
• Save Time Managing Discounts: No need to recreate promotions manually in TikTok Shop—updates are synced directly from Shopify.
• Reach More Shoppers: Run consistent promotions across platforms to maximise visibility and conversion.

Supported promotion types

• Amount off orders (also known as Buy More Save More)
• Amount off products (also known as Product Discount)

If you prefer to run different pricing strategies on TikTok Shop, you can turn off automatic syncing at any time.

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