Best Practices for Creating High Quality Content

Key Points:

If you need a break during your livestream, use the "Pause LIVE" option.

• Capture your audience's attention with dynamic activities and lively verbal interactions by showing your face on camera!
• Avoid using still frame content that covers more than half of the screen, as it can lead to a negative experience for viewers.
• Avoid using only Product Display Page (PDP) images/Greenscreen PDP filter during your short video or livestream.

Quality Content on TikTok Shop

High-quality content is a magnet that inspires customers to discover and purchase products effortlessly. It helps customers see the true value of your product and builds trust.

Best Practices: Add Production Value

• How you structure your environment can impact how your content is received by users. Your equipment and setup should support clear, high-resolution images and videos.
• Ensure adequate lighting to fully showcase the product's details and benefits.
• Use various filming locations to provide new perspectives, but keep your environment organised and appealing.
• Use a tripod or stabilise your video to avoid shaky footage.
• Don't just be seen. Be heard! Get crisp audio with a microphone and a quiet recording environment. Add a microphone wind muff if you are in a windy outdoor setting.
• Ensure that the text on the screen is in sync with your dialogue and can be easily read and understood.
• Music can change the mood. Use soundtracks found on TikTok to set the tone for your video, but do not use sounds that imply sexual or inappropriate themes. Avoid commercial music, instead use soundtracks found on TikTok.

Best Practices: Engage Your Viewers

• Set up in a quiet, well-lit space.
• Ensure that your content is dynamic, intriguing, and appealing.
• Maintain viewers' interest by showcasing people, changing filming locations, and using verbal engagements or direct dialogue in your videos and livestreams.
• Dress tastefully for a general audience and avoid suggestive poses that may be misinterpreted or distract from the product.
• Show your face! This personal touch helps create a stronger connection with your viewers.

Best Practices: Speak Up and Interact

• Feature yourself, dynamic on-screen activities, and product demonstrations.
• Engage directly with your viewers using real-time verbal or sign language communication and a demeanour that is appropriate for all users. Here are some examples of what you can do to present your information in a well-organised manner:
• Greet your viewers.
• Introduce the product and highlight its key features.
• Discuss viewer comments to foster a sense of community and engagement.
• Be honest, transparent, and genuine when you promote and interact with the products.
• Create a welcoming environment through your voice, tone, background, and interactions with other people on screen.

Best Practices: Share Product Information

• When demonstrating how to use a product, clearly explain its features and benefits while providing step-by-step guidance.
• Showcase the product from various angles, focusing on its features, appearance and functionality. This helps viewers understand the product better and feel more confident in making a purchase.

Best Practices: Use of AI-Generated Content

To use AIGC content safely and compliantly, please follow these rules:

• Clearly label AI-generated content in titles or descriptions (e.g., “AI generated content”, #aivideo, #aigenerated).
• Don't use AI to:
  • impersonate health professionals, celebrities, public figures, or other creators on the platform
  • create repetitive, low-effort promotional content
  • generate unauthorised brand or logo use in your content
  • alter the attributes of a product, for example, make a product seem larger, or smaller, than it actually is or misrepresent the packaging of a product
  • Invent features a product doesn’t have
  • Manipulate visuals to suggest higher quality or performance of a product
  • Exaggerated scenarios to overstate product effectiveness, for example, unrealistic beauty claims.

Best Practices: Live Specific - Use "Pause LIVE" Feature When Necessary

• During a livestream, if you need to step away or take a break, click the “…” icon and select "Pause LIVE" to pause your livestream session.
• When you activate this feature, the screen will be fully blurred, and the audio will be paused.

⚠️ When does clickbait cross the line?