This guide is only applicable for shipping type "Ship by TikTok" and only applies to Sell Across EU Sellers based in the UK. It aims to help sellers avoid violations related to Late Dispatch Rate. Please note that the policies and examples provided here are not exhaustive. TikTok Shop's policies may change periodically. For the latest updates, please visit TikTok Shop Policy Center
What is Late Dispatch Rate?
The Late Dispatch Rate is the percentage of orders, over 7 days, that take more than 2 business days to be changed to "Shipped" status after order placement. This is only applicable for orders using our "Shipped via Platform" service."Shipped via Platform" sellers should keep this rate at 4% or lower.
What are the dispatch timelines for "Shipped via Platform" orders?
Sellers must make sure that the order status in Seller Center is updated to "Shipped" within 2 business days of an order being placed: ✅ Prepare the package for collection or drop-off at a designated location✅ Ensure the package is scanned on collection by the logistics provider✅ The status will change to "Shipped" in Seller Center on Manage Orders
Best practice to prevent High Late Dispatch Rate
Stock Management
Maintain sufficient stock to fulfill orders on time and schedule reorders in advance to avoid delays in replenishment.
Package Preparation
Complete packing, labelling, and handover to logistics providers within 2 business days of when an order is placed.
Anticipate Sales Spikes
Review Affiliate Creators' selling performance before campaigns and communicate stock availability to creators to manage viewers expectations for limited stock.
Order Scanning
Ensure orders are scanned during handover to the logistics provider to avoid status update delays.
What happens when a seller has a Late Dispatch Rate of 4% or Higher?
Sellers with a high late dispatch rate may receive a warning or a "Late Dispatch Issue" violation in their Seller Center Shop Health Violation Records. TikTok Shop may impose an "Order Volume Limit" based on past fulfilment performance to help sellers manage orders and stock.📍Learn more hereIf LDR significantly breaches performance standards, sellers may face a funds freeze and/or late delivery fees.📍Learn more here
How can sellers appeal for order fulfilment issues?
A seller can appeal a violation in Seller Center Shop Health Violation Records. Sellers can appeal by submitting a detailed explanation with supporting documents.
A seller can appeal an order volume limit or funds freeze during the seven (7) calendar days from the date the violation notification was issued,
If a seller appeals within seven (7) calendar days upon notice of the violation and the appeal is successful, they will not face late delivery fee charges in the following week.
A seller can appeal a late delivery fee charge:
The first appeal must be filed within eighty (80) calendar days from the date the violation notification was issued,
The second appeal must be filed within fifteen (15) calendar days after the rejection of the first appeal.🚨 Topics that you may be interested in
