Listing Optimization Guide - Lite Version

What is Gain to Improve Product Information Quality?

• More exposure

Optimized product information means that more consumers have opportunities to see the product, including organic traffic from all platforms. The product will be more likely to be selected by platforms for participation in marketing campaigns.

• Higher conversion

Optimized product information means a higher probability of consumers adding the product to their shopping cart, having greater confidence in the product, making fewer pre-sales inquiries and completing payment.

Listing Optimization Examples

Product

Title

• ❌ Low quality: Lip Gloss Set
• ✅ High quality: "L'Oreal Paris Velvet Lipstick 6Pcs Set Long-Lasting Non-Stick Cup Not Fade Waterproof"

*Suggestion: The title should contain >25 characters (including spaces), without repetitive wordings

Image

• ❌ Low quality

• ✅ High quality

*Suggestion: Product should shown in first image, high-resolution image, ≥ 3 images, non-repetitive images

Video

• ❌ Low quality: No video
• ✅ High quality: Video available

*Suggestion: Videos can help customers better know the product.

Description

• ❌ Low quality

• ✅ High quality

*Suggestion: The description should be paragraphed and contain both texts and images

Variation

• ❌ Low quality:

• ✅ High quality:

*Suggestion: Images should be provided for sales attributes, and different SKU attributes should have different images

Product Attributes

• ❌ Low quality: < 5 product attributes filled in
• ✅ High quality: ≥ 5 product attributes filled in

*Suggestion: We highly recommend you to add more than 5 product attributes.

Sizing Info

• ❌ Low quality: Sizing info not provided.
• ✅ High quality:

*Suggestion: Clothing and footwear products should have sizing info in the main image, product description or size chart

Listing Optimization Guidelines

Title

1. [Product Brand]: Brand name. The relevant authorizations must have been obtained from the brand owner.
2. [Product Details]: Details about the product, such as "material", "color", "model", etc.
3. [Application Scope]: Applicable user groups or scenarios, such as "gender", "adult/teenager/children/baby", "outdoor", etc.
4. [Product Type]: Category of the product, such as "T-shirt", "mobile phone", "bookcase", etc.
5. [Main Features/Functions/Advantages]: Description of the product or selling points, such as "waterproof", "multi-functional", etc.

1. The title should contain > 25 characters (including spaces). We recommend 80 characters or fewer. The first letter of each word (except conjunctions, articles and prepositions) should be capitalized.
2. Title template: [Product Brand] + [Product Details] + [Application Scope] + [Product Type] + [Main Features/Functions/Advantages]
3. Examples

Image

1. Images must be in JPEG (.jpg or .jpeg) or PNG (.png) formats. GIF (.gif ) and RAW formats are not supported. Each image should be ≤ 3M in size.
2. There should be > 3 and no more than 9 main images (including the first image). It is prohibited to repeatedly upload the same image.
3. The main images must have a scale of 1:1 and a resolution of > 600*600px.
4. The main images must be high-resolution photos of the actual product, with the product prominently displayed and free of shadow, sloppy signs of background removal, darkness, blurring, over-exposure and resizing distortion.
5. The first image must contain a single product (except for sets) and must not be a concatenated image. The background should be pure white (RGB: 255, 255, 255). Other than brands and logos, there should be no unnecessary distracting elements such as texts, icons, borders, color blocks, watermarks or other shapes.
6. Good examples
   

Description

1. Different selling points should be put in different paragraphs to make it easy to read.
2. The description of a single selling point should be less than 250 characters, preferably with auxiliary images.
3. Example
   

Attributes

Sales attributes

1. You can set up 3 sales attributes at the most and create 100 SKUs.
2. Select the most important one sales attribute and add the SKU image. Different sales attributes should have different images. Avoid using the same image. For example, if a T-shirt has different colors and sizes, you can add images for different colors.

3. Example

(1) Seller Center - PC
(2) Seller Center - APP
(3) Front End - Consumer Perspective

Product attributes