Tiktok Shop Academy

Appeal Guidelines for Creators

27/03/2026

Applies to:United Kingdom
image.pngThis article explains the appeal process for violations of the TikTok Shop Content Guidelines. For violations related to our Community Guidelines, please refer to this page for details on the appeal process.At TikTok Shop, we work hard to create a secure and trustworthy environment for all of our users. As a result, we take action against sellers or creators who breach our TikTok Shop Content Guidelines.
If you receive a notice or warning and believe TikTok Shop made an error, you may appeal through the violation message in the TikTok App.

Appeal Requirements

When submitting appeals, we require Creators to provide information to help us with our investigation. These include:
  • A clear explanation of why the Creator feels that the enforcement action was taken against them in error.
  • Relevant supporting documents (if applicable).
  • Any additional materials or information that may be required by us.
Complete and accurate information may increase your chances of a successful appeal. However, TikTok Shop will make the final decision (acting reasonably based on the information provided) in its sole and absolute discretion.
⚠️ Creators must not remove or delete the violative video while the appeal is under review, as we will not be able to review the content to assess the appeal.

Supporting Documents for Appeal

The table below sets out a non-exhaustive list of the supporting documents that must be provided during an appeal. Please ensure that you submit the relevant supporting documents that correspond to your notice or warning received.
Type of Notice or Warning
Description
Supporting Documents Required
Reproduced/Unoriginal ContentPlaying or streaming unoriginal, reproduced, or pre-recorded content.Creators may receive this violation for either Short Videos or Livestreams. The appeal requirements depend on the type of content:
  • Video: Provide either Appeal Documentation or an Authorisation Letter.
  • Livestream: Only Appeal Documentation is accepted.
⚠️ Creators must not remove or delete the violative video while the appeal is under review
Appeal DocumentationTo verify that the content is original, please provide separate photos or videos showing:
  1. The livestream host/creator in the livestream/video setting (if applicable) AND
  2. The background showing the same filming environment where the video/livestream was created AND
  3. At least one physical product used in the livestream/video AND
Note: Each piece of evidence must be submitted separately. Screenshots of the livestream/video on the TikTok app are not sufficient.
  1. The filming equipment (e.g., ring light, camera, tripod, laptop, phone)
Note: Editing programs are not considered filming equipment.
Authorisation LetterA letter from the original creator allowing use of their content. It must include:
  1. Original Creators UID/handle
  2. Authorised parties' UIDs/handles:
    • If between two parties, include the other party's UID/handle.
    • If across multiple parties, list all authorised creators’ UIDs/handles (must include those accused of unoriginal content).
  3. Video ID(s) being authorised:
    • Clearly state if all content is authorised.
    • If only specific videos are authorised, list the original video ID(s).
  4. Original creator's signature or company stamp.
Inappropriate Promotional Behaviour - Minor SafetyFeaturing children/minors promoting products without any accompanying adult present.
  • Valid proof that the Creator in question is not a minor as defined by local laws, such as:
  • Copy of National identification Card; OR
  • Copy of passport; OR
Copy of driving licence.
Absolute TermsClaims using superlative adjectives to promote a product
  • A clear explanation of why the claim is accurate
  • Supporting evidence (e.g., third-party data, industry reports, or verified awards)
  • Any additional context that shows the claim is substantiated
Conflicting or Inconsistent Claims - Return/Refunds/Services Claims about product returns and refunds that conflicted with the information in its corresponding listing details.
  • Proof of the return and refund services as mentioned in the Livestream/video content, such as:
  • Screenshot(s) of order containing evidence of a processed return/refund based on the information mentioned in the Livestream/video.
Conflicting or Inconsistent Claims Violation - Shipping and LogisticsClaims about a product's shipping or logistics that conflicted with the information in its corresponding listing details.
  • Proof of the logistics information as mentioned in the Livestream/video content (i.e. shipping terms), such as:
  • A copy of the air waybill with mention of the logistics provider;
  • Screenshot(s) of order with mention of the shipping fee.
Counterfeit Product Promotion
Promoting content related to suspected counterfeit products.
  • Trademark registration certificate; OR
  • A chain of authorisation documents from the brand owner, with the brand's official seal, such as Power Of Attorney (POA)/ Letter of Authorisation (LOA); OR
Purchase invoice (the quantity and model of the invoice must be consistent with the goods in question). If the purchase invoice is not available, the purchase list and receipt of the corresponding invoice must be provided.Detailed requirements regarding invoices (if they are provided as part of the supporting documents):
  • The invoice must have been issued before delivery.
  • The name of the invoice must be consistent with the name/subject of the penalised shop. If the two do not match, proof of the relationship between the invoice title and the shop must be provided.
  • If the invoice is reissued, a reissue certificate must also be provided.
Knockoff Product Promotion/Listing
Promoting content related to suspected knockoff products.
  • Trademark certificates OR trademark application documents (only applicable to Southeast Asia markets) of the product(s) (in the country where they are registered and sold); AND
  • Photographs of the above-mentioned trademarks that are included on the product(s) (that are being judged as knockoffs). This may include having the above-mentioned trademarks on the product(s), care label(s), or product hang tag(s).
Trademark Infringement (Infringement is in the Livestream/video content)
Unauthorised use of or infringement on the trademarks of others.
  • Letter of authorisation by the brand owner to validate the use of the brand that was featured in the Livestream/video.
Trademark Infringement (Infringement is related to the product)Unauthorised use of or infringement on the trademarks of others.
  • Photographic evidence that the product being featured is also available on the original/authentic brand's official website; OR
  • Letter of authorisation by the original/authentic brand owner to manufacture the particular brand's product being featured; OR
  • Letter of authorisation by the original/authentic brand owner for the Creator to use the particular brand name in the Livestream/video.

Appeal Timeline

Each violation is eligible for a one-time appeal, which must be filed within the timeframe specified in the violation notice. We endeavour to respond to you within 7 working days regarding the outcome of your appeal.

Frequently Asked Questions

When will my violation points be reset/removed?

  • Violation Points will automatically reset every 90 calendar days from the date they were issued.
  • You may choose to take the Creator Quiz if it is available to you on your Creator Health Rating page. Answering the relevant quiz questions correctly will result in the reduction of one violation point.

What can I do to prevent incurring more violation points?

  • Please visit our Policy Center regularly to stay updated with our policies and guidelines.
  • Review your Creator Health Rating page frequently.
  • You may submit an appeal if you disagree with our enforcement action(s).

Will TikTok Shop warn me if I receive a violation?

  • Yes, a violation ticket will be issued to you when you commit a violation.
  • More information can be found on your Creator Health Rating page.

What happens if my appeal is successful?

  • You will be informed accordingly of the outcome of your appeal. If your appeal is successful, TikTok Shop will remove any penalties issued and restore any withdrawn privileges. Conversely, if your appeal is unsuccessful, TikTok Shop will maintain the penalties issued and the withdrawal of privileges.
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