Why Do We Have Listing Guidelines?

TikTok Shop product listing guidelines are in place in order to

• Build a positive shopping environment.
• Provide a shopping experience that buyers have confidence in.
• Ensure customers can easily navigate the platform and choose products.

The following are the key requirements for product listing you must be aware of.

1. What Makes a Good Product Listing?

A good product listing includes a descriptive product title and images relating to the product for sale.

2. Choosing a Proper Product Title

All product titles must be accurate, concise, and include key information such as:

• Product type and material.
• Key features and characteristics.
• Quantity and size.

When filling out product titles, you must avoid:

• Marketing material, promotions, or any other information that is not descriptive of the product itself (for example, "x% off").
• Including a seller URL or seller name.
• Branding or references to "TikTok" (without TikTok's prior authorization), or other e-commerce platforms or websites.
• Symbols or special characters.

3. Writing the Product Description

Here are the guidelines for completing their product listings:

• Describe the main characteristics of the featured products completely and accurately.
• Ensure the description includes information required by law. For example, product safety information, specifications, and warnings.
• Product descriptions must not be less than 30 words.
• Product details must be in one of the official languages of the destination market and supported by TikTok Shop.
• Include a complete list of freebies and accessories that will be included as part of the product.
  • For example, if a wireless speaker is sold together with a USB charger, each item must be clearly listed.
• Product package weight and dimensions must be accurately stated.
• Include accurate information on colour, size, pattern, and other key features that may be required for certain types of products.
• Avoid bad practices that may cause customer distrust.
  • For example, setting product prices significantly higher than recent market prices.

4. Managing Multiple Products

You must take note of the following:

• Detail pages can include only one (1) product at a time. You must not list multiple products within a single product detail page.
• Each product can only have one product listing. Duplicate product listings are not allowed.
• Products with variations like different sizes, colours, flavours, etc., should be included within the one product listing.
  • For example, T-shirts in different sizes and colours should be displayed on one product detail page.
  • Listing the same T-shirt in four different colours as four separate products is not allowed.

For more information, please visit Manage your TikTok Shop Products Easily. 

5. Choosing a Product Category

You must only list valid products. Choosing an incorrect product category will be considered a breach of our guidelines and may result in enforcement actions being taken against you.

6. Avoid Intellectual Property (IP) Infringements

You are only allowed to include brand names on their product listings if you have the necessary authorization from the brand owners or are otherwise permitted to do so by applicable law. Visit TikTok Shop Intellectual Property Policy for more details.

7. Upload Quality Images and Videos

Product images and videos must accurately represent the promoted products and their specifications. Here are the product images and video technical requirements:

• The product image background must not contain pixelated blocks, text, or watermarks other than product branding or logos.
• Black-and-white images are not acceptable, all images must be in colour.
• Each image must be at least 800 x 800 pixels.
• You may upload up to 9 square images per listing.
  • Select one image to be the main product image.
  • The main product image must show the front view of the product. Additional images must show different views, features of the product, and any included product accessories.
  • Avoid multiple images displaying the same angle of the product.
• You may also upload up to one (1) video for each product listing. All uploaded product videos must not exceed 5MB.