Unsupported Products: A Guide for Sellers

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This guide helps sellers avoid violations related to Unsupported Products. Note that the examples provided are not exhaustive. TikTok Shop policies may change periodically; for updates, visit the TikTok Shop Policy Center

What are Unsupported Products?

Unsupported products are classes/types of products that are not allowed to be listed, shared, promoted, and sold on TikTok Shop. While sellers may have the necessary qualifications or permissions to sell these products locally, TikTok Shop does not currently support their sales on our platform.

Best practices before uploading a product

✅ Review the list of unsupported & prohibited products: Sellers should be familiar with the types of products that are not allowed on TikTok Shop platform. For more information, visit the TikTok Shop Restricted and Unsupported Products Guidelines and Prohibited Products Guidelines
Products that are compliant with local laws and regulations: Only list high-quality and safe products
Check Seller Center announcements: TikTok Shop periodically updates the list of unsupported and prohibited products, check policy updates notifications

Examples of Unsupported Products

Here are the non-exhaustive examples:

Medicines and Medical Devices

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❌ Prescription Drugs: Any medication or product requiring a prescription, including drugs, vitamins, and herbal products
❌ Healthcare Provider-Restricted Products: Products that must be provided or administered by a licensed doctor or healthcare professional
❌ Unlicensed Medicines: Herbal or homeopathic remedies. Products making unverified medicinal or health claims (e.g., claims to cure diseases or infections)
❌ Cannabidiol (CBD) and Related Products: Products containing CBD, other cannabinoids, or hemp, particularly those claiming to treat or cure medical conditions
❌ Veterinary Products: Medicines or drugs intended for animals
❌ Nutritional & Dietary Supplements: Includes but is not limited to: Anabolic steroids, Chitosan, Comfrey, DHEA, or Ephedra, Human growth hormones, Sexual enhancement or performance supplements
❌ Contraceptives and Related Products: Condoms and other contraceptive items
❌ Eye and Ear Care Products: Lens solutions, contact lenses, eye drops, and eardrops
❌ Feminine Hygiene Products: Products such as vaginal creams and other feminine care items
❌ Medical Instruments and Devices: Items intended for diagnostic and/or therapeutic use, including Reading glasses, Thermometers, PPE/medical masks, Hearing aids, Scalpels, Nebulisers, Blood pressure monitors, Pregnancy tests, HIV/COVID-19 test kits, First aid supplies, Braces and supports, Wheelchairs
❌ Herbal Medicines: Any herbal-based products used for medicinal purposes
❌ Specific Medications for Skin and Health Conditions: Pain relief, digestion, nausea, allergy, sinus, asthma, eczema, psoriasis, and rosacea treatments
❌ Injectables for Cosmetic or Medical Use: Injectable substances like Botulinum toxin (e.g., Botox), dermal fillers, or any injectable products intended for facial or dermal use

Baby and Maternity Products

❌ Specialised maternity/nursing equipment
❌ Plastic baby bottles containing BPA
❌ Baby vitamins/supplements
❌ Pre-packaged food for children under 4 months
❌ Baby formula (powder and liquid) and food additives

Veterinary Products

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❌ All veterinary products and devices, including animal drugs and medicated feed

Alcohol, Tobacco and E-cigarettes

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❌ Alcohol-infused chocolates
❌ E-cigarettes and related products
❌ Tobacco products: Cigarettes, cigars, chewing/dipping tobacco, pipes, vape devices, e-cigarettes, and their refill cartridges or liquids
❌ Other smokeless tobacco products
❌ Shisha or hookah products
❌ Smoking accessories, including pipes and rolling papers

Vehicles and Automotive Parts

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❌ Automotive vehicles (cars, motorcycles, motorbikes)
❌ Automotive parts (brakes, engines, tyres, rims, lighting, fuel, meters, seats, oil filters, etc.)
❌ Car fire extinguishers

Media Products

❌ Play scripts
❌ Printed music
❌ Digital downloads (books, magazines, newspapers, music, videos)

Virtual Products

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❌ Memberships, services, warranties, or subscriptions
❌ Rechargeable cards
❌ Online game products (game currency, recharge, account products, game assistance cards)
❌ Services claiming to increase online traffic
❌ Services claiming to assist with access to platform tools or portals

Types of Services

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❌ Services for sale: Job promotions, travel, construction, lawn care, gardening, electricity, plumbing, cleaning, automotive, and recycling services, fitness guidance, massages, and spas, veterinary and animal-related services
❌ Financial services: Collectible coins (excluding personalized keepsakes), money orders, gold/silver certificates, and cash equivalents (cryptocurrencies, virtual currencies, travellers’ cheques), credit card readers and terminals, gift cards, coupons, redemption codes, and similar items, stocks, securities, and precious metals (gold, silver, etc.), lottery tickets, instant win tickets, scratch cards, and gaming machines, Insurance, loans, money transfers, and other financial products
❌ Tickets for shows, theatre, cinema, or events
❌ Real estate services

Political Products

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Political products are those that include or reference political elements, such as:
❌ Products related to politicians, political parties, or political figures
❌ Items associated with campaigns or elections
❌ Products addressing political issues or public debates
❌ Items that advocate for or against a politician or political party

Weight Loss Products and Supplements

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❌ Supplements containing undeclared or legally prohibited ingredients
❌ Bodybuilding supplements with undeclared or prohibited ingredients
❌ Products or supplements that claim to stimulate human growth or breast enlargement
❌ Products or supplements marketed for fat loss

Cannabidiol (CBD) Products

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❌ Ingestible products containing cannabidiol (CBD), other cannabinoids, or hemp
❌ CBD-infused beverages

Home Improvement Products or Services

❌ Garden structures (e.g., pergolas, gazebos)
❌ Roofing and flooring materials
❌ Safety Harnesses, Safety Goggles and Masks, Hard Hats, Gloves, etc.
❌ Raw construction materials (e.g., cement, wood, metal, bamboo)
❌ Pressure equipment (e.g., fire extinguishers, gas cylinders)
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❌ Live animals, livestock, and pets
❌ Real fur (e.g., rabbit, fox, mink)
❌ Exotic skins from endangered species (e.g., crocodile, alligator, snake leather)
❌ Animal products containing endangered or protected species (e.g., organs, horns, ivory, bone, skin, fur, wool, leather, teeth)
❌ Protected animals (e.g., rhinos, orangutans, elephants)
❌ Hunting equipment harmful to animals or humans, including electronic fish-killing devices, cockfighting knives, prong collars and collars with inward-facing spikes, electrostatic dog collars (training and containment), choke chains and collars, Glue traps, Animal traps (e.g., cat traps)
❌ Products or media promoting, enabling, or encouraging animal abuse

Age-Restricted Products

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❌ Age-restricted products (e.g., knives, bladed items, alcohol, psychoactive substances, nitrous oxide canisters, etc.)

What happens when sellers list Unsupported Products?

Sellers may receive a violation ticket for "Unsupported Products" in the Seller Center Shop Health Violation Records. If sellers continue to accumulate violations, TikTok Shop may apply additional enforcement to the seller's account, also known as Accumulated Violation (Milestone) Enforcement.