1. Overview

• This TikTok Shop UK Restricted Products Policy (hereafter referred to as "this Policy") lists the requirements that Sellers must meet in order to list certain products on TikTok Shop.
• This Policy applies to Sellers only.
• All references to TikTok Shop in this Policy are references to TikTok Shop UK.
• This Policy is not exhaustive, and TikTok Shop Sellers are solely responsible for ensuring that they do not engage in any practice that is prohibited under this Policy, and that they comply with applicable laws and regulations, and all TikTok Shop UK Policies, the TikTok Shop UK Seller Terms of Service, the TikTok Shop UK Terms of Use, the TikTok Shop UK Seller Terms of Sale, the TikTok Terms of Service, and the TikTok Community Guidelines. Sellers may wish to seek independent legal advice if they have questions about the laws and regulations concerning their practices.
• Sellers may wish to seek independent legal advice if they have questions about the laws and regulations concerning their practices.
• Our TikTok Shop UK Policies are updated periodically. Please see the TikTok Shop UK Seller Terms of Service for details of how we may make changes to our terms and policies and how we notify you.
• TikTok Shop reserves the right to take enforcement action as set out in the TikTok Shop UK Seller Performance Evaluation Policy and TikTok Shop UK Seller Terms of Service against Sellers who breach this Policy.

2. Definitions

• Mandatory Product Attributes refers to mandatory information required by TikTok Shop related to a product's functionality and use.
• Invite-Only Products refers to products that require the Seller to apply to sell a specific product based on objective criteria, due to risks associated with the product-type, including product safety and/or customer experience reasons, Sellers will only be able to list such products on TikTok Shop following successful application, which includes the provision of Supporting Documents and Mandatory Product Attributes.
• Restricted Products refers to products that require authorisations or certifications and/or that must meet certain sales requirements under applicable laws and regulations in order to be listed on TikTok Shop. If the Seller can clearly demonstrate compliance with applicable laws and regulations and provide the Supporting Documents and Mandatory Product Information required by TikTok Shop, the Seller may list the relevant product on TikTok Shop. The types of Restricted Products are set out in Section 3 of this Policy.
• Seller refers to a third-party trader on TikTok Shop.
• Supporting Documents refers to documentation that must be provided by the Seller to TikTok Shop which proves that the Seller is qualified, licensed or otherwise permitted to sell a product.

3. Restricted Products

• A Seller must submit the Supporting Documents and Mandatory Product Attributes required by TikTok Shop to list a Restricted Product on TikTok Shop.
• The Supporting Documents and Mandatory Product Attributes required by TikTok Shop may differ depending on the product being listed.
• The Seller will only be allowed to sell a Restricted Product after TikTok Shop has reviewed the Supporting Documents and Mandatory Product Attributes set out in Section 3 of this Policy and has concluded that the Seller meets the requirements to list the Restricted Product.
• The Seller must always meet local language requirements under applicable law and regulations. This includes, but is not limited to product labels, batch numbers, cautions/safety warnings and safety information.

3.1 Beauty Products

• Beauty products include but are not limited to: makeup, makeup sets, makeup tools, perfumes, face and body creams and lotions, oils and other solutions, skincare, and mouthwash.
• Sellers who wish to list beauty products on TikTok Shop must ensure that their products are safe for customers and are compliant with applicable laws and regulations. Sellers must submit the Supporting Documents and all Mandatory Product Attributes listed in the table below in order for the product to be listed on TikTok Shop.
• Sellers must include on the product detail page clear images of the beauty product's label and packaging which clearly shows all key information, including but not limited to: usage instructions, country of manufacture, all applicable certifications, and the full list of ingredients.

3.2 Electrical Products and Electronics

• Electrical products and electronics include, but are not limited to: phones, tablets, home appliances, desktop computers, laptops, and gaming consoles.
• Sellers who wish to list electrical products and electronics must ensure that the products are safe for customers and compliant with applicable laws and regulations. Sellers must submit the Supporting Documents and all Mandatory Product Attributes listed below in order for the product to be listed on TikTok Shop.

3.3 Dangerous Goods

• Dangerous Goods are products that have hazardous properties which, if not properly controlled, present a potential risk to the environment and the safety of people involved in the shipping process. Examples of Dangerous Goods include (but are not limited to) battery powered products, aerosol products, flammable materials and other dangerous goods (as set out in the Agreement concerning the International Carriage of Dangerous Goods by Road (commonly known as ADR). See our guidance for a non-exhaustive list of Dangerous Goods examples.
• Sellers who wish to list eligible Dangerous Goods must ensure the products are safe for customers, compliant with applicable laws and regulations, and must submit the supporting documents and all mandatory product attributes listed below in order for the product to be listed on TikTok Shop.

Supporting documents and mandatory product attributes for battery powered products.Supporting documents and mandatory product attributes for aerosol products.Supporting documents and mandatory product attributes for flammable liquid products.Supporting documents and mandatory product attributes for other dangerous goods or hazardous material products.

3.4 Media Products

• Sellers who wish to list CDs, DVDs/BluRay, Vinyls, VHS and Cassette Tapes must ensure they are safe for customers, compliant with applicable laws and regulations, and must meet the following listing requirements:
  • CDs, Vinyls, and Cassette Tapes:
    • Include pictures of the front and back covers and any additional internal materials.
  • DVDs/BluRays and VHS Tapes:
    • Include pictures of the front and back covers and any additional internal materials.
    • Display a clear picture of the age rating label on the cover.
  • Age Restrictions for DVDs/BluRays and VHS Tapes:
    • Only items with an age rating of 12 and under are permitted.
    • Products without a visible age rating label or showing a rating above 12 will not be accepted.

Note: Sellers must submit any relevant product warnings to be displayed in the product description

3.5 Pet Food

• Sellers who wish to list pet food products must be prepared to submit documents upon request, such as the image of the product's label/packaging, showing that the product(s) are safe for customers, compliant with relevant laws and regulations (e.g. list of ingredients, best before date).
• Pet food includes but is not limited to food for dogs, cats, birds, fish and reptiles.
• Below is a list of Mandatory Product Attributes that are required for submission:
  • Ingredients
  • Allergens

3.6 Surprise-Based Products

• TikTok Shop considers products to be surprise-based if an element of mystery or surprise is an integral part of the product listing, i.e. the customer will not know the exact product(s) included until they receive their order.
• Examples of surprise-based products include, but are not limited to: mystery boxes, golden eggs, mystery bundles, mystery balloons, and surprise trading card packs.
• Surprise-based products can only be listed if they meet the criteria as outlined below:
  • Sellers must ensure that surprise-based products are not advertised or presented in a way that associates them with gambling. For example, by using gambling terminology or imagery, such as dices, roulette wheels, playing cards or use of language such as “bet”, “chance” or “lottery”;
  • The products included in the surprise-based product must comply with applicable law and regulations, and the TikTok Shop UK policies. Certifications, testing reports, product/package images, or other necessary regulatory documents or qualifications required by the platform should be present for each product;
  • Sellers must include the following information clearly in their listing description:
    • The nature of surprise-based products in the product title (for example:"Mystery Box");
    • Visual image(s) and written descriptions showing the product(s) the customer may receive in the surprise-based product including the quantity, category, and description of products the customer may receive when purchasing the surprise-based product;
    • Sellers must ensure that the listing description for the boxes only shows products that can actually be obtained by customers. Sellers must not show people obtaining products that in practice are rare to obtain;
    • Details of all the variations (e.g. colours, tastes, flavours, scents, models) of the potential products the customer may receive;
    • Mandatory information under applicable law and regulations concerning the potential products inside the surprise-based products (e.g. mandatory information to be provided for cosmetic products contained in the surprise-based product, any relevant safety information etc.).
    • The quantity of products the customer will receive and the overall quantity of different potential items that can be included in the surprise-based product. For example, customers will receive a set of 5 products, randomly chosen from a pool of 10 items. The exact quantity should be fixed (in units, pieces, or fixed weight) and not presented as a range; and
    • In case of mystery boxes or bundles, Sellers must highlight that the product selection is entirely random and that customers might receive duplicates either within the same order or across multiple orders.
  • Sellers must not refer to the items in the surprise-based product as prizes (or a similar term) or suggest that they can be “won”; and
  • The product listing must also meet the following pricing requirements:
    • All surprise-based product(s) must be listed under £100;
    • The seller must indicate the overall value of the surprise-based product. For example, all items offered add up to a total value of £100; and
    • The surprise-based product's listed price must be less than or equal to the current retail price of all items included in the product (i.e. sellers/creators can price a mystery box at £90; however, the total value of the products included inside must be equal to or exceed £90).
• Please refer to this article on Surprise-Based Products for further details on the best practices for listing surprise-based products.

3.7 Teeth Whitening and Bleaching Products

• Teeth whitening and bleaching products include but are not limited to, whitening strips, pens, gels, powders, rinses, kits, and bundles.
• Sellers who wish to list teeth whitening and bleaching products must ensure that the products are safe for customers and compliant with applicable laws and regulations.

Product Requirements

• Be manufactured for/intended for sale in the EU.
• Not contain sodium perborate, or any other substances prohibited by applicable law.
• Not contain or release more than 0.1% of hydrogen peroxide.
• Not contain more than 0.27% of carbamide peroxide

Listing RequirementsIn addition to the requirements in section 3.1 of this policy, sellers must:

• Upload clear images of both the front and back of the complete product label. The label must show all required information, including (but not limited to): product name, usage instructions, country of manufacture, and the full list of ingredients. This must be provided in either the product images, product description, or cosmetic labelling section.
• If the product contains or releases hydrogen peroxide, clearly state the percentage on the product details page. This must not exceed 0.1%.
• If the product contains carbamide peroxide, clearly state the percentage on the product details page. This must not exceed 0.27%.

3.8 Toys

• Toys include, but are not limited to: stuffed toys, arts & crafts, board games and figurines.
• Sellers who wish to list toys on TikTok Shop must ensure that the products are safe for customer use and compliant with applicable laws and regulations.
• Sellers must submit the Supporting Documents and all Mandatory Product Attributes listed below in order for the product to be listed on TikTok Shop.

3.9 Safety Workwear

• This policy applies to the following types of personal protective equipment
  • Workwear & Uniforms: including jackets, trousers, overalls, high-visibility clothing
  • Vests: including high-visibility and functional vests
  • Work & Safety Footwear: including steel-toe boots, anti-slip shoes, and protective trainers
• Sellers who wish to list Safety workwear certified as PPE must ensure that the following information is affixed to the product itself, on its packaging or in documentation accompanying the product:
  • The name or registered trademark and postal address of the manufacturer or UK importer, or both
  • The type, batch or serial number or other element allowing the identification of the PPE
  • An image of the CE mark or UKCA mark
  • Declaration of Conformity
  • Clear instructions for use, including key safety features (e.g., "Steel toe cap" or "Reflective tape")
• Where applicable, sellers should also supply:
  • EN ISO 20471 for high-visibility clothing
  • EN ISO 20345 for protective footwear

3.10 Electric Hot Water Bottle

• Electric hot water bottles are heat therapy devices featuring an internal heating element that uses electrical energy to warm pre-filled water or a built-in heating pad.
• Sellers who wish to list this category must follow the seller requirements:
  • Have a proven record of compliance with marketplace policies.
  • Registered UK business incorporation certificate, and a UK Company House registration number.
• Sellers must also ensure the following product listing requirements:
  • Provide the user manual in the local language
  • Provide Electrical & Electronic Labelling
• Upload a photo of the product or packaging that clearly shows mandatory legal information in the official local language. These include the product's UKCA/CE marking, applicable warnings, instructions and applicable WEEE labels. Please make sure the uploaded file or image is recognizably connected to the product being listed.
  • Provide a Declaration of Conformity
  • Where there are multiple items sold as a part of a bundle, please clearly indicate which specific product the certification pertains to in the uploaded file or image.

3.11 Auctions

• Auctions is a feature that is available to sell products via live auctions. Auctions feature is available for limited categories only.

Seller requirements

• Sellers must have good health on the platform to be considered.
• Sellers must always make sure to follow the general TikTok Shop Restricted and Prohibited policies.

Auction requirements

• Sellers can use the auction feature during a Live event via Live Manager, then create auction listings using Temporary Listings or by toggling "Auction product" on existing products.
• Buyers must have an active payment card on file before bidding; auctions use English auction format where the highest bid wins, and sellers can rerun auctions with no bids.
• Auction listings display live product info, remaining time, and current winning bid.
• Showing SKU-level variants clearly during auctions helps bidders know exactly which product version they are bidding on, improving transparency and confidence.
• Customers in the EU or the UK have the statutory right to cancel their purchases made through auction/countdown bidding, without giving any reason and from the moment the purchase is completed and up to 14 days after receiving the item(s). You must not refuse or fail to process cancellation requests in a way that violates a customer's legal rights.

4. "Invite-only" Product Categories

• In order to list 'Invite-Only' Products on TikTok Shop, Sellers must submit the Supporting Documents and all Mandatory Product Attributes specified by TikTok Shop through the Seller Center.
• These can be submitted through the Seller Center as follows: My Account > Account Settings > Qualification Center.
• Note: TikTok Shop requires sellers who wish to sell "Invite-only" products identified below to be specially invited and onboarded. For more information on the invitation and onboarding process, please refer to 'How to Apply to be an "Invite-only" Seller? ' here.

4.1 Pre-packaged/Packaged Food, Chilled, Food Supplements, Fresh and Frozen Food and Beverages

• All prepackaged food and drink products can only be sold if a seller has been onboarded via a limited, "invite-only" process.
• The types of food products that are permitted for sale are:
  • Beverages (non-alcoholic), biscuits, snacks, crisps, chocolate, sweets, home baking, pasta, noodles, jam, honey, spreads, oils, vinegar, salad dressings, cereal, muesli, nutrition, and supplements.
  • Meat, seafood, bread, cakes/pies, ice cream, tofu, eggs, pastries, fruit/vegetables, mushroom, frozen food, meal kits, ready meals, dairy, delicatessen, pizza, pasta, soups, sandwiches, salads.
  • Health/wellness/beauty supplements
  • Maternity Vitamins & Supplements
  • Baby Food including Oatmeal, Puree & Cereal, Snacks (Puffs, Crackers, Biscuits, Wafers, Dried Fruits/Yoghurts)
• Below are additional requirements sellers must meet in order to list packaged food and drink on TikTok Shop.

4.1.1 General Food Product Listing Requirements (Food Product Listing)

• Only pre-packaged food and drink products that meet the requirements below may be listed on TikTok Shop.
• All food and drink must:
  • Comply with applicable food safety requirements.
  • Be safe for human consumption.
  • Be appropriately described and labelled.
  • Not be restricted or prohibited by any applicable legislation.
  • Display mandatory food information to customers before the customer purchases the product and at the point of delivery. Sellers must provide the following Mandatory Attributes at Seller Center during the listing process:

• Ingredient list,
• Allergens lists (or 'Declaration of non-applicability of allergen labelling requirements')

• Confirmation of whether the product is considered to be HFSS (High in Fat, Sugar and Salt).

4.1.2 Seller Documentation Requirements (Food Product Listing)

• Sellers who wish to list pre-packaged food and drink products may be required to submit documents showing that the product(s) are safe for customers and compliant with relevant laws and regulations.
• Various documents that may be required for submission include:
  • A copy of the seller's local authority food business registration.
  • Hazard Analysis Critical Control (HACCP) certification (for food manufacturers only).
  • Genuine images of the product packaging depicting all mandatory food information required under UK laws.

4.1.3 Packaging & Labelling Requirements (Food Product Listing)

• All packaging and labeling of food products sold on the TikTok Shop must comply with applicable laws - including the requirements of EU Regulation No 1169/2011 on food information to consumers (FIC Regulations) and the UK Food Information Regulations 2014 (FIR Regulations). These regulations govern claims that are made on the packaging and labeling of food products.
• It is the seller's responsibility to ensure that all product information is sufficient, up to date, and accurate. Sellers must also ensure that all mandatory food information is provided on any food product packaging. This includes:
  • The name of the food.
  • Front and back images of the product packaging label.
  • The list of ingredients.
  • Allergens. Allergens must be clearly distinguished from other ingredients on food labels (i.e., in bold font etc.) The 14 allergens are celery, cereals containing gluten (such as barley and oats), crustaceans (such as prawns, crabs, and lobsters), eggs, fish, lupin, milk, mollusks (such as mussels and oysters), mustard, peanuts, sesame, soybeans, sulfur dioxide and sulfites (if they are at a concentration of more than ten parts per million) and tree nuts (such as almonds, hazelnuts, walnuts, brazil nuts, cashews, pecans, pistachios, and macadamia nuts).

• Quantitative Declaration of Ingredients (QUID) (where required) of certain ingredients or categories of ingredients.
• Net quantity of food.
• The date of minimum durability or the 'use by date.'
• Any special storage conditions or conditions of use.
• The name or business name and address of the food business operator (until 30 September 2022, this can be either an EU or UK address for the GB market).
• The country of origin or place of provenance (where required).
• Instructions for use where it would be difficult to make appropriate use of the food in the absence of such instructions.
• Any nutritional declaration.
• Any additional information required (depending on the composition of the food), including information required concerning sweeteners or sugars, aspartame and colorings, licorice, caffeine, or polyols.
• Any additional information that is required to satisfy specific regulations applying to different categories of food. For example, regulations that apply to oil products, cheese, milk & dairy, caffeine, chocolate & sweets, bread & flour, honey and jams, and other home baking components.

4.1.4 Food Product Type Listing Requirements (Food Product Listing)

• In addition to complying with the mandatory food information requirements, sellers must ensure they meet any additional requirements that apply to the specific type(s) of food they wish to sell. This includes but is not limited to:
  • Information requirements about the origin of the food product.
  • Other specific regulations that apply to food. For example, regulations that apply to oil products, fortified foods, cheese, milk & dairy, caffeine, chocolate & sweets, bread & flour, honey and jams, and other home baking components.
  • Specific regulations that apply to High Fat Salt Sugar (HFSS) foods
  • Confirmation of whether the product is considered to be HFSS
  • The product listing must include an image of the product's label/packaging upon request, showing all key information, including but not limited to the list of ingredients and allergens.
  • Ingredients
  • Allergens
• All mandatory food information must be marked/printed in a conspicuous place that is easily visible and clearly legible in accordance with legal requirements. Food information must not be hidden, obscured, detracted from, or interrupted by written/pictorial matter or any other intervening material.

4.1.5 Requirements for Food Information and Claims

(Food Product Listing)

• Food Information
  • Sellers must ensure that all food information provided (either through advertising, product descriptions, packaging, or claims) must not be misleading, particularly in relation to:
    • The characteristics of the food and its nature, identity, properties, composition, quantity, durability, country of origin, place of provenance, method of manufacture, or production
    • Any attributes regarding a food's effects.
    • Any suggestion that the food possesses special characteristics by emphasizing the presence or absence of certain ingredients/nutrients when all similar foods actually possess such characteristics.
  • Any suggestion that the presence of a particular ingredient has been substituted with a different component or ingredient when the component/ingredient is already naturally present or typically used in that food.
  • All information must be accurate, clear, and easy to understand by the customer.
• Food Claims
  • All claims (whether in advertising, product descriptions, or packaging/labeling) made concerning a food product must comply with all applicable laws and regulations. Sellers must consider the relevant laws and regulations applicable to their products and seek appropriate legal advice before making any claims about their products.
  • In addition to the requirements under food information (above), the following claims about food are not permitted:
    • Any medical or medicinal claims. This includes attributing any food (or any of its ingredients) as having the ability to prevent, treat or cure disease in humans or animals.
    • Any nutritional or health claims that are not authorized by official governmental bodies.
  • Any authorized nutritional or health claims must only be made in accordance with the conditions stipulated by the applicable law. Sellers should check if a nutritional or health claim is listed on the GB NHC register (for Great Britain) or the EU Register of Nutritional and Health Claims (in the case of Northern Ireland) before making any nutritional or health claims.

4.1.6 Food Allergen Disclosure

Requirements (Food Product Listing)

• Under the mandatory requirements set out in the FIC Regulations, all sellers must ensure that any food products containing allergies or intolerances are brought to consumers' attention on food labels.
• The 14 substances or products causing allergies or intolerances include celery, cereals containing gluten (such as barley and oats), crustaceans (such as prawns, crabs, and lobsters), eggs, fish, lupin, milk, mollusks (such as mussels and oysters), mustard, peanuts, sesame, soybeans, sulfur dioxide and sulfites (if they are at a concentration of more than ten parts per million) and tree nuts (such as almonds, hazelnuts, walnuts, brazil nuts, cashews, pecans, pistachios, and macadamia nuts).
• All product information on allergens must be distinguished/emphasized from other ingredients on the food label (i.e., bold font, different color, underlined, capital letters, etc.).

4.1.7 Food Business Operator (FBO) Requirements (Food Product Listing)

• Under the mandatory requirements set out in the FIC Regulations, the FBO responsible for the food information must be either the operator under whose name or business name the food is marketed or the importer. All sellers must ensure that the correct entity's name and address appear on the packaging. They are also responsible for ensuring the presence and accuracy of the food information complies with any applicable food information regulation and national laws.

4.1.8 Minimum Durability Date and Use By Date Requirements (Food Product Listing)

• All sellers must ensure their food products comply with the applicable laws and regulations concerning 'minimum durability dates' or 'use-by dates.' If the food product is highly perishable likely to become an imminent danger to human health once expired, sellers must replace the date of 'minimum durability date' with a "use-by date.'
• Please note there are products within this category that must not be sold via TikTok Shop under any circumstances. Please refer to Section 6 "Unsupported Products," for more information.

4.1.9 Non-Alcoholic Drinks Alcohol by Volume (ABV) Requirements

• Sellers must comply with the following UK Non-Alcoholic product regulations before listing:
  • Non-Alcoholic drinks can contain up to 0.5% alcohol by volume (ABV). Products with an ABV >0.5% are prohibited on TikTok Shop.
  • 'Non-alcoholic' labelling should not be used alongside names typically associated with alcoholic beverages. An exception exists for non-alcoholic wine made from unfermented grape juice exclusively for communion or sacramental purposes. Such products must be clearly labelled for this specific use.
  • 'Alcohol-Free' labelling is reserved for products with no more than 0.05% ABV. These products must include their ABV% in the product image and clearly state they contain no alcohol.
  • 'De-alcoholised' labelling applies to drinks where alcohol has been removed, containing no more than 0.5% ABV. They must indicate their alcoholic strength or state they contain no alcohol.
• Below are the mandatory listing requirements that sellers must provide before listing on the product detail page:
  • Product Image: sellers must display the ABV% on the product image and packaging. Sellers must comply with our TikTok Shop Community Guidelines.
  • Accurate Product Descriptions: sellers must provide detailed and accurate product descriptions, including the ABV%, on the product detail page, ensuring it matches the ABV% shown in the product images.
• Please note
  • Some products within this category must not be sold via TikTok Shop under any circumstances. Please refer to Section 6, "Unsupported Products," for more information.

4.1.10 CBD Drinks

CBD infused drinks can only be sold if a seller has been onboarded via a limited, "invite-only" process. In addition to the requirements laid out in 4.1 of this policy, sellers listing CBD drinks must meet the following requirements. Product RequirementsSellers must ensure that the product:

• Does not contain any traces of THC. Sellers must provide a third-party certificate of analysis (COA) confirming the cannabinoid profile, with a THC content of 0%.
• Is approved as a novel food by the UK Food Standards Agency (FSA) and appear on the FSA’s CBD Public List

The product label should also:

• Have a statement that consumers who have any health concerns should contact a healthcare professional before consuming CBD products.
• Has the below warning statements in line with the FSA's recommendations:
  • Healthy adults should limit their consumption of CBD from food to 10 mg per day
  • CBD is not recommended for people in vulnerable groups, unless under medical direction
    • Vulnerable groups include the following:
      • Children (those under the age of 18)
      • People taking any medication
      • Those trying to conceive
      • Those who are pregnant or breast feeding

Listing RequirementsThe product listing must include:

• A clear image of the front and back of the product label.

Additionally, the product details page must:

• Clearly state that the product is only suitable for customers aged 18 or over.
• Not include any unproven health or wellness claims, or any references to medical or therapeutic use.

4.1.11 CBD Supplements

CBD-infused supplements can only be sold if a seller has been onboarded via a limited, “invite-only” process.Seller RequirementsSellers listing CBD supplements must meet all of the following:

• Be a registered business with valid company details.
• Provide up-to-date contact information and a returns address in the UK.
• Maintain valid product liability insurance covering CBD products.
• Ensure all listings and products comply with applicable UK laws and regulations, including the Food Safety Act 1990, the Novel Foods (England) Regulations 2018 (and devolved equivalents), and the Misuse of Drugs Act 1971.
• Ensure products are safe for consumption, correctly labelled, and not misleading to consumers.

Product RequirementsSellers must ensure that the product:

• Does not contain any traces of THC. Sellers must provide a third-party Certificate of Analysis (COA) confirming the cannabinoid profile, with 0% THC.
• Is approved as a novel food by the UK FSA and appears on the FSA’s CBD Public List with status “Validated” or “Awaiting evidence.” Products not appearing on the list must not be listed.
• Complies with all other relevant compositional and safety standards for food supplements.

The product label must:

• Advise that consumers with any health concerns should contact a healthcare professional before consuming CBD products.
• Include the following warning statements in line with the FSA’s recommendations:
  • Healthy adults should limit their consumption of CBD from food supplements to 10 mg per day.
  • CBD is not recommended for people in vulnerable groups, unless under medical direction:
    • Children (under 18)
    • People taking any medication
    • Those trying to conceive
    • Those who are pregnant or breastfeeding
    • People who are immunosuppressed
• List the CBD content per serving and per pack.
• Display the batch/lot number and best before date.

Listing RequirementsThe product listing must include:

• A clear image of the front and back of the product label, showing ingredient list, nutrition information, warnings, and manufacturer details.
• A clear statement that the product is only suitable for customers aged 18 or over.
• Accurate product descriptions that match the label.
• No unproven health or wellness claims, and no references to medical or therapeutic use (for example, claims to treat anxiety, insomnia, or pain are prohibited).

Ongoing ComplianceSellers must:

• Monitor the FSA Public List regularly and immediately remove any product that no longer appears or changes status to “Removed.”
• Keep COAs up to date and supply them to the platform on request.
• Remove or amend listings immediately if regulatory guidance changes.

4.2 Jewellery, Watches and Accessories

• Sellers who wish to list jewellery, watches or accessories containing diamonds or precious metals, such as silver, gold, platinum, and palladium, must obtain the necessary product approvals in accordance with the requirements below.
• Various documents or information that may be required for submission include:
  • Links to existing e-commerce stores & relevant performance information (reviews, sales) on operational performance;
  • Provide the product images related to jewellery only; and
  • Providing business background details.
• Please note there are products within this category that must not be sold via TikTok Shop under any circumstances. Some examples are:
  • Precious metals that are not stamped in compliance with applicable laws, including assay marks on items described as “gold.”
  • Precious metals over 1 gram that have not been accurately weighted with stamped weighing and measuring equipment.
  • Rough diamonds.

4.3 Second-hand Products

• All second-hand products can only be sold if a seller has been onboarded via a limited, "invite-only" process.
• Sellers who wish to list second-hand products identified below must provide the following information during their 'invite-only' application process:
  • A short description of their business/shop background including information such as how many years they have been in operation, and their business type.
  • A list of product categories, and types of products within those categories that they are proposing to sell on TikTok Shop.
  • Images of the seller's warehouse and product stock. Providing images will allow us to better understand the seller's logistics capabilities.
  • Links to alternative or existing e-commerce stores and relevant operational performance information such as reviews or sales.
  • Any applicable seller or product certifications for secondhand/ refurbished items
• Please note that all second-hand products are prohibited from being sold as a mystery or surprise-based product listing. For more information, please refer to section 3.6.

4.3.1 Second-hand Fashion Products

• Second-hand fashion apparel items such as second-hand clothing, unique clothing pieces (i.e., clothing with only 1 stock quantity), vintage clothing, or deadstock (i.e., clothing/garments that have remained unsold for a period of time but are in brand-new condition) can only be sold if a seller has been onboarded via a limited, "invite-only" process.
• Sellers who wish to list second-hand products must ensure the following:
  • TikTok Shop does not tolerate any form of intellectual property rights infringement, including the sale of counterfeit products. Products offered for sale on TikTok Shop must comply with TikTok Shop Intellectual Property Policy
  • Only "new" or "new with tags" underwear, socks or swimwear can be sold
  • Where products are second hand/used, the product titles must accurately reflect this and include "Second-hand", "pre-owned" or "pre-loved". This does not apply to new deadstock items.
  • Upload a minimum of 2 product images. Sellers must have at least 1 image of the clothing/garment itself and at least 1 image showing the scratches, stretch marks or imperfections found on the clothing/garment.
  • The description of a product's condition must be consistent with product images/videos and with what the customer will receive.
  • Second-hand fashion products must not exceed the value of £500 per listing.

4.3.2 Selected Pre-owned Electrical Products

• Pre-owned electrical products refer to refurbished mobile phones, tablets, smart watches, and laptops only.
• The following refurbished pre-owned electrical products can only be sold if a seller has been onboarded via a limited, "invite-only" process:
  • Mobile phones
  • Tablets (tablets include, but are not limited to, handheld tablets and reading devices)
  • Smart watches
  • Laptops
• Sellers invited to list pre-owned electrical products must provide the following to be eligible:
  • Registered UK business incorporation certificate, and a UK Company House registration number.
  • Shop's customer review page from Google or Trustpilot.
  • Sales records with review rates from other established e-commerce platforms, or the seller's own website.

Product requirements:

• The following are required for all pre-owned electrical products:
  • Declaration of Conformity (can be obtained from manufacturers) AND
  • UKCA/CE marking image for each associated product (SKU) uploaded AND
  • Product warranty that is valid for a minimum of 1 year from date of order delivery.
• All devices must be fully wiped of previous user data (confirmed as securely erased for pre-owned phones).
• Products must only contain UK 3 pin plugs, or no plug.
• For Smartphone products (SKU), a refurbishment certification report is also required. The refurbishment certification must be "Passed" on all requirements and must be issued by one of the following:
  • Blackbelt smartphone defence
  • Piceasoft
  • Phonecheck
  • NSYS
  • Mobicode
• For Laptops, a refurbishment certification report is also required and must be "Passed" on all requirements. The refurbishment certification must explicitly confirm that the device battery health is at least 80% of its original capacity at the time of sale. The certification must be issued by one of the following:
  • Blackbelt Defence
  • PC-Doctor
  • TechCheck
  • Blancco
  • Microsoft Authorized Refurbisher (MAR) Program (for sellers installing genuine Windows licenses)

Listing requirements:

• Product titles and descriptions must include "Seller refurbished", or "Certified refurbished".
• Product condition must be one of the following only:
  • Good - May have small scratches on the screen and scratches and/or dents on the main body
  • Very Good - Screen in perfect condition. It may have small scratches on the main body.
  • Excellent - Screen in perfect condition. The body may have tiny scratches not visible from 30cm away.
• Recommended to upload at least 2 product images: 1 of the product and 1 showing any scratches or imperfections on the product.
• TikTok Shop does not permit any refurbished products that do not meet the standards of "Good", "Very Good" or "Excellent".

4.3.3 Second-hand Collectable Graded and Ungraded Trading Cards (Invite-Only)

• Second-hand collectable graded and ungraded trading cards, such as card singles and slabs, can only be sold if a seller has been onboarded via a limited, "invite-only" process.
• Sellers who wish to list second-hand graded and ungraded collectable trading cards must ensure the following:
• Product titles and descriptions must include "Second-hand", "pre-owned" or "pre-loved".
• Sellers must upload a minimum of 2 product images.

4.3.3.1 Second-hand Collectable Graded Trading Cards

• Note: Graded Trading card singles and slabs refer to high-value trading or game cards graded by a third-party company and placed in a specially suited transparent plastic container. In addition to the requirements stated in section 4.3.3, TikTok shop only allows the sale of collectable Graded trading cards that the following third-party grading companies have recognised:
  • Professional Sports Authenticator (PSA)
  • Beckett Grading Services (BGS)
  • Certified Guaranty Company (CGC)
  • Ace Grading
  • Get Graded
  • Pokegrade
  • Majesty Grading Company (MGC)
  • TAG Grading
• Furthermore, sellers must ensure the following:
  • Collectible Graded Trading Cards listings. Sellers must have at least 1 image of the card itself and 1 image showing the card's grading information.
  • Second-hand Graded trading card(s) must not exceed the value of £1000 per listing.

4.3.4 Second-hand Collectable Ungraded Trading Cards (non-invite only)

• Sellers who wish to list second-hand ungraded collectable trading cards must ensure the following:
  • Product titles and descriptions must include "Second-hand", "pre-owned" or "pre-loved".
  • Sellers must upload a minimum of 2 product images.
  • Sellers must describe the product quality by detailing its condition, enabling customers to assess the product before purchasing. Ensure to include an accurate description, such as "mint condition", "minor imperfections", or "signs of use" on the product detail page.
• Repacked cards are trading cards mixing official card packs with other higher value cards. These products must state "Repacked" in the Product Detail Page(PDP) Title.

4.3.5 Second-hand Golf Ball Products

• Sellers who wish to list second-hand golf balls must ensure the following:
  • Product titles and descriptions must include "Second-hand", "pre-owned" or "pre-loved"
  • Sellers must upload a minimum of 2 product images: 1 exclusive of the product itself, and 1 of the product packaging
  • Sellers must describe the product quality by detailing its condition, enabling customers to assess the product before purchasing. Ensure to include an accurate description, such as "mint condition", "minor imperfections", "playable with signs of use"or "suitable for practice only", on the product detail page.

4.3.6 Second-hand Golf Clubs

• Sellers who wish to list second-hand golf clubs must ensure the following:
  • Product titles and descriptions must include "Second-hand", "pre-owned" or "pre-loved"
  • Sellers must upload a minimum of 3 product images:
    • Club Head – Face – Close-up of the striking surface to show wear.
    • Club Head – Back/Sole – Branding, model, loft/number visible.
    • Grip – Grip condition (e.g. worn, taped, replaced).
    • Full Club Photo (optional but recommended) – Entire club from grip to head.
  • Sellers must describe the product quality by detailing its condition, enabling customers to assess the product before purchasing. Ensure to include an accurate description, such as "mint condition", "minor imperfections" or "playable with signs of use" on the product detail page.

4.3.7 Second-hand Luxury Watches

• Sellers who wish to list second-hand luxury watches must ensure the following
  • Product titles and descriptions must include "Second-hand", "Refurbished" "pre-owned" or "pre-loved"
  • Sellers must upload a minimum of 2 product images: 1 exclusive of the product itself, and 1 of the product packaging
  • Product condition must be stated as below. TikTok Shop does not permit any refurbished products that do not meet the standards of "Good", "Very Good" or "Excellent"
    • Good - May have small scratches on the glass and scratches and/or dents on the watch.
    • Very Good - Watch glass in perfect condition. It may have small scratches on the chain.
    • Excellent - Watch glass in perfect condition. The chain may have tiny scratches not visible from 30cm away.

4.3.8 Second-hand Books

• Sellers who wish to list second-hand books must ensure the following:
  • Product titles and descriptions must include "Second-hand", "pre-owned" or "pre-loved"
  • Sellers must upload a minimum of 2 product images: books' front and back cover.
  • Product condition must be stated, in addition to any other defects, as below:
    • Like new: The book looks new but has been read. The cover has no visible wear, has no missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing on the margins. It may have very minimal identifying marks on the inside cover as well as very minimal wear and tear.
    • Very good: The book does not look new and has been read but is in excellent condition. There is no obvious damage, no missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. It may have very minimal identifying marks on the inside cover as well as very minimal wear and tear.
    • Good: The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or no missing pages. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins.
    • Fair: The book has obvious wear. It may have some damage to the cover, but its integrity is intact. The binding may be slightly damaged, possible writing on the margins and underlining and highlighting of text, but there are no missing pages.

4.3.9 Second-hand Graded Comic Books (Invite-Only)

• In addition to 4.3.6, Second-hand Graded Comic Books refer to comic books graded by a third-party company and placed in a specially suited transparent plastic container. TikTok shop only allows the sale of graded comic books that the following third-party grading companies have recognised:
• Beckett Grading Services (BGS)
• Certified Guaranty Company (CGC)
• Comic Book Certification Service (CBCS)
• Sellers who wish to list second-hand graded comic books must, in addition to the Second-hand Books requirements, ensure the following:
• Sellers must have at least 1 image showing the comic books grading information.

4.3.10 Pre-Owned Refurbished Household Appliances

• Second-hand refurbished appliances refer to refurbished home appliances (e.g. Air purifiers, vaccuum cleaners), kitchen appliances (e.g. Coffee machines, blenders) and personal care appliances (e.g. Hair dryers, hair straighteners).

Seller requirements:

• The following refurbished second-hand appliances can only be sold if a seller has been onboarded via a limited, "invite-only" process:
  • Home appliances
  • Kitchen appliances
  • Personal care appliances
• Sellers invited to list second-hand refurbished appliances must provide the following to be eligible:
  • Registered UK business incorporation certificate, and a UK Company House registration number.
  • Shop's customer review page from Google or Trustpilot.
  • Sales records with review rates from other established e-commerce platforms, or the seller's own website.
  • A copy of the sellers Product Liability Insurance.
  • Provide a Refurbishment Process Overview to outline how products are refurbished, tested, and packaged.
  • Provide a Declaration of PAT Testing Compliance.
  • Provide a Declaration of Conformity

Product requirements:

• The following are required for all second-hand refurbished appliances:
  • UKCA/CE marking is required on each associated product AND
  • Product warranty that is valid for a minimum of 1 year from date of order delivery AND
  • Products must not have been subject to product safety recalls or escalations AND
  • Products should be labelled and packaged in accordance with applicable product-level requirements. For example, any relevant technical specifications with regards to voltage and/or battery information.
• All refurbished product listings must include refurbishment certificates to verify that the product has been professionally restored to good working condition.

Listing requirements:

• Product titles and descriptions must include "Seller refurbished", or "Certified refurbished".
• Product condition must be one of the following only:
  • Good - May have scratches on the product.
  • Very Good - Product may have small scratches.
  • Excellent - Product is in perfect condition.
• Upload at least 2 product images: 1 of the product and 1 showing any scratches or imperfections on the product.
• TikTok Shop does not permit any refurbished products that do not meet the standards of "Good", "Very Good" or "Excellent"

4.4 Baby & Maternity Products

4.4.1 Diaper

• Diaper products can only be sold if a seller has been onboarded via a limited, "invite-only" process.
  • Diaper products include but are not limited to:
    • Disposable diapers
    • Overnight diapers
    • Biodegradable diapers
  • Sellers who wish to list diaper products should include the following information:
    • Product Description:
      • Specify the type of diaper product (e.g., disposable diaper, reusable diaper, swim diaper, etc.).
      • Include the diaper size and a size guide chart that enables users to determine the correct fit, taking factors like weight, age, or any other relevant information into consideration.
      • Provide product dimensions, material composition, and item model number.
      • Include information about any special features the product may have, such as wetness indicators, grip strips, blowout barriers, and similar features.
      • Clearly provide the number of diapers included in the offered product.
    • Usage and Care Instructions:
      • Include any specific instructions required for using diapers correctly.
      • Describe best practices on how to care for the product.
    • Safety related information and Certificate Standards:
      • Provide safety information to prevent and avoid risks, such as flammability or choking with product materials, or similar hazards.
      • Highlight any relevant certifications or tests (e.g., dermatologist-tested, harmful substances tested etc).
    • Product Images:
      • Ensure that product images are clear, high-resolution, and accurately represent the diaper's appearance, including size and size charts, design, and special features.
      • Sellers should ensure compliance with the TikTok Community Guidelines.
      • When applicable, use visual elements to highlight safety-related certifications, such as icons indicating latex-free, fragrance-free, or chlorine-free properties, dermatologically tested, to provide visual assurance to customers.

4.4.2 Breast Pumps

• Sellers who wish to list breast pumps must ensure that the product being listed is not designed for medical or clinical use. Breast pumps which are classed and/or certified as medical devices are not permitted.
• Sellers must upload a minimum of 2 product images: 1 of the product itself, and 1 of the product packaging.
• Sellers should ensure compliance with the TikTok Community Guidelines.

4.4.3 Baby Food

Sellers must ensure that the product listing includes the below information:

• An image of the front and back of the product labelling
• A statement indicating the appropriate age for consumption (not less than four months).
• Information on composition, texture, or other specific properties.
• A declaration of the presence or absence of gluten if the product is suitable for infants under six months.
• Energy values (expressed in kJ and kcal).
• Protein, carbohydrate, and fat content (expressed numerically per 100 g or 100 ml of the food as sold and, where applicable, per specified serving size).
• Average quantity of minerals and vitamins per serving.
• Clear preparation instructions (if preparation is required).
• A statement emphasising the importance of following preparation instructions.
• Please note some products within this category must not be sold via TikTok Shop under any circumstances. Please refer to "Unsupported Products," for more information.

4.4.4 Maternity Vitamins & Supplements

Sellers listing Maternity Vitamins & Supplements must ensure that they adhere to all the requirements laid out in 4.1 of this policy. In addition to this, sellers must not list maternity vitamins containing vitamin A or cod liver oil.

4.5 Fresh Flowers & Live Plants

• Fresh flowers and live plants can only be sold if a seller has been onboard via a limited, "invite-only" process.
  • Flowers and Plants include but are not limited to:
  • Cut Flowers
  • Flower Bouquets
  • Indoor and Outdoor House Plants
• Sellers who wish to list Fresh Flowers and Live Plants should include the following information:
  • Product Description
    • Specify the name of Flower or Plant variety (i.e. Roses, Kentia Palm Plant)
    • Include the Colour(s) of the product
    • Specify the quantity of stems or buds
    • Plant size dimensions: size at time of ordering and expected size fully grown
    • Suitability i.e. Indoor or outdoor (for plants)
    • Plant pot size and weight of plant
    • Specify how the product will be presented to the customer, i.e. Hand-tied bouquet assortment with ribbon, in gift box, flat lay box, whether vase or plant pot is included
  • Care Instructions
    • Instructions on feeding, watering, light conditions and how to ensure longevity of flowers/plant
  • Warnings
    • Specify any relevant allergy warnings
    • Whether there are any sharp thorns
    • Whether the product is toxic to animals
  • Product Images:
    • Ensure that product images are clear, high-resolution, and accurately represent the product, including size, colour, fullness of bouquet and no. of stems
• Please note some products within this category must not be sold via TikTok Shop under any circumstances. Please refer to "Prohibited Products," for more information.

4.6 Power Tools

• Power Tools can only be sold if a seller has been onboarded via a limited, "invite-only" process. Power tool products with in-built blades, sharp edges or pointed tips are strictly prohibited from sale on the platform as per the TikTok Shop Prohibited Products Policy. Furthermore, any accessories with blades, sharp edges or pointed tips (such as drill bits or replacement saw blades) are also prohibited from sale.
• Power Tools include but are not limited to:
  • Blowers, Electric Drills, Electric Screwdrivers, Electric Wrenches, Glue Guns, Heat Guns, Polishers, Power Tool Accessories, Power Tool Sets, Pressure Washers, Spray Guns
  • All other forms of Power Tool not mentioned above are prohibited.
• Below are the mandatory listing requirements that sellers must provide before listing on the product detail page:
  • Product Description:
    • Specify the name of Product.
    • Specify the battery type and watt hour/voltage information.
    • Specify what the product includes, with the exact contents of the packaging, including all parts and accessories.
  • Product Image:
    • Ensure that product images are clear, high-resolution, and accurately represent the product, including battery type, voltage, watt hour (if required)
• Please note
  • Some products within this category must not be sold via TikTok Shop under any circumstances. Please refer to Section 3.2, "Prohibited Products," for more information.

4.7 SIM Cards

• SIM Cards from UK telecom operators can be sold if a seller has been onboarded via a limited, "invite-only" process.
• Sellers who wish to list SIM Cards must ensure the following:
  • SIM Cards sold on TikTok Shop must be a physical version made to be sent to customers via shipping post;
  • Sellers must upload a minimum of 2 product images: 1 exclusive of the product itself, and 1 of the product packaging; and
  • SIM Cards must be new, sealed and unopened, which will be subject to telecom operators' responsibilities to support with any issue that may arise with the product. Ensure to include this and all important information about the item on the product detail page.

4.8 Collectible Plushies

• Collectible Plushies can only be sold if a seller has been onboarded via a limited, "invite-only" process. Collectible Plushies include but are not limited to:
  • Soft, stuffed animals, bears or popular characters made from fabric and filled with materials like cotton or synthetic fibers, designed to be collected by adults.
• Below are the mandatory listing requirements that sellers must provide before listing on the product detail page:
  • A warning statement making clear that the product is not a toy and not suitable for children under 14 years of age; and
  • A clear legible image of the warning statement affixed to the product or the products packaging.

4.9 TV Sticks / IPTV (Internet Protocol TV)

• TV sticks (also known as streaming sticks or media streaming devices) are compact digital devices that connect to a television via HDMI and enable access to streaming platforms or other online content.
• Sellers who wish to list this category must ensure the following seller requirements:
  • Have a proven record of compliance with marketplace policies.
  • Agree to sell only new products in their original, unmodified firmware state.
  • Confirm that no products are configured, preloaded, or modified to access unlicensed or pirated content.
  • Be able to provide, upon request:
    • A manufacturer or distributor invoice, certificate of conformity (CE/RoHS), or other proof of authenticity.
    • Evidence that devices are genuine and sourced through authorised channels.
• Sellers must also ensure the following product listing requirements:
  • Accurately name the brand and model.
  • Use official product images showing retail packaging and branding.
  • Clearly state the software/firmware version if included in the product details.

4.10 Coins & Buillons

Coins and Buillons refer to collectible coins, and collectible precious metals (e.g. gold, silver, platinum). These categories are available to sellers who have been onboarded via a limited, “invite-only” process.

Seller Requirements

Sellers listing coins and bullion must meet all of the following:

• Be a registered business with valid UK company details.
• Have a minimum of 6 months of proven track-record of compliant selling, and/or operate an established physical store.
• Provide a verifiable external website or business presence.
• Provide up-to-date contact information and a UK returns address.
• Acknowledge applicable VAT obligations (including investment gold and second-hand margin scheme where relevant).

Product Requirements

• Counterfeit, forged, or misrepresented coins, banknotes, or bullion are strictly prohibited.
• Replica coins resembling UK legal tender must be permanently marked “COPY” where required by law.
• Listings must not falsely imply affiliation, endorsement, or partnership with official institutions such as The Royal Mint or Bank of England.
• Sellers may accurately state the origin or manufacturer of an item (e.g. coins produced by The Royal Mint or banknotes issued by the Bank of England), provided this is factual and not misleading.
• Graded coins must be authenticated and encapsulated by an approved third-party grading company including: Professional Coin Grading Service (PCGS), Numismatic Guaranty Company (NGC), American Numismatic Association Certification Service (ANACS), Independent Coin Graders (ICG), or Canadian Coin Certification Service (ICCS).
• Verification services such as Certified Acceptance Corporation (CAC) may be referenced only in conjunction with coins graded by an approved grading company.
• Ungraded coins must not include numeric grading claims or imply certification.
• Bullion products must accurately state metal type, purity, and weight.

Listing Requirements

In order to list coins and bullion, sellers must ensure:

• Real, high-quality images of the actual item are used (no stock or misleading images).
• Clear and accurate descriptions of item condition and authenticity.
• Replica items are clearly labelled in both title and description.
• Product description must include country of origin, year of creation, product condition, and product type.

Additional requirements for specific product types:

• Graded coins: must include the grading company and certification number.
• Ungraded coins: must not use numeric grading terminology or reference non-approved grading entities.
• Bullion: must include metal type, purity, and weight, and must not include collectible or return guarantees.

Ongoing Compliance

• Sellers must ensure listings remain accurate and compliant at all times.
• The platform may monitor unusual pricing, volumes, or customer complaints and take action where necessary.
• Non-compliant listings will be removed and sellers may have category access revoked or face further enforcement actions.

4.11 E-Bikes & E-Scooters

E-bikes and e-scooters refer to electronic bicycles or electronic scooters. These categories are available if a seller has been onboarded via a limited, “invite-only” process.
Seller RequirementsSellers listing e-bikes or e-scooters must meet all of the following:

• Be a registered business with valid company details.
• Provide up-to-date contact information and a returns address in the UK.
• Only use the 3PL logistics solution when shipping these products.

Product Requirements

• E-scooters must be listed in the e-scooter category and can only be described as e-scooters if they do not have a seat.
  • E-scooters may not exceed maximum power - up to 500 watts
  • E-scooters may not exceed maximum speed - up to 15.5 miles per hour or up to 25 km per hour
• E-bikes must be listed in the e-bike category and can only be described as e-bikes, e-bicycles, e-cycles or pedelecs if they have pedals.
  • E-bikes may not exceed maximum power - up to 250 watts
  • E-bikes may not exceed maximum speed - up to 15.5 miles per hour or up to 25 km per hour
  • Motorbikes (>250W or >25 km/h) are not allowed.

Listing Requirements

• In order to list e-bikes or e-scooters, sellers must submit the following mandatory PDP information & documentation:
  • Battery details (Wh, voltage, battery type, mAh)
  • Max speed
  • User manual
  • Product specification sheet
  • Declaration of Conformity (DoC)
  • CE/UKCA marking evidence
  • Required test reports (BMS-related test type TBD)
• Additionally, sellers must include a usage disclaimer in the PDP description stating that buyers must follow local legal restrictions relating to the use of e-mobility devices on roads, footways, cycle lanes or other areas.

Ongoing Compliance

• Sellers must maintain up-to-date compliance documents and ensure technical specs remain accurate.
• Listings breaching the legal limits or placed in incorrect categories will be removed and sellers will be revoked of category access and may be subject to seller removal from platform.

4.12 Alcoholic Drinks

Alcohol is an invite only category available to invited sellers only. Alcohol products are regulated products subject to age restrictions and licensing requirements in the United Kingdom. Sellers listing alcohol products on the platform must comply with all applicable UK laws and platform requirements relating to the sale, marketing, fulfilment, and delivery of alcohol.
Alcohol products may only be sold by approved sellers and must not be marketed or sold to individuals under the age of 18.
Seller RequirementsSellers listing alcohol products must:

• Hold a valid UK Premises Licence permitting the sale of alcohol (including off-sales where applicable)
• Be registered for VAT (e.g. where taxable turnover exceeds UK registration thresholds or where mandatory registration applies)
• Comply with UK excise duty requirements
• Have a Designated Premises Supervisor (DPS) named on the licence
• Ensure the DPS holds a valid Personal Licence
• Comply with all applicable UK alcohol licensing laws and local authority requirements
• Use approved delivery methods and carriers supporting age verification upon delivery and submit a self declaration to confirm they comply with this requirement
• Submit a self declaration confirming all shipments are always carried out with age verification
• Ensure alcohol products are only shipped within approved regions supported by the platform

The platform reserves the right to request supporting documentation at any time.
Product RequirementsThe following products are prohibited:

• Alcohol products exceeding 70% ABV
• Homemade or unlicensed alcohol products
• Industrial or non-consumable alcohol products
• Alcohol products making medical or health claims
• Products encouraging excessive or dangerous consumption

All alcohol products must include accurate product information, including:

• Alcohol type
• Alcohol by volume (ABV %)
• Product size / net volume
• Brand or producer

Additional information may be required depending on product type.
Listing RequirementsAlcohol listings must:

• Clearly identify the product as an alcohol product
• Accurately display alcohol content (ABV %)
• Include appropriate age restriction messaging
• Comply with all applicable advertising and content requirements

Sellers must not:

• Target or appeal to individuals under 18
• Include content depicting excessive or irresponsible drinking
• Include individuals who are under 25, or appear under 25, consuming alcohol
• Suggest that alcohol contributes to social, sexual, or professional success
• Use misleading or inaccurate product claims

All alcohol-related content and promotions must comply with applicable UK advertising requirements, including the CAP Code.
Delivery RequirementsAlcohol orders must:

• Be delivered using approved delivery methods only
• Require age verification upon delivery
• Not be delivered to lockers, pick-up points, or self-service collection locations

Delivery partners must refuse delivery where:

• Valid ID cannot be provided
• Recipient is under 18
• Recipient appears intoxicated where required by applicable law or carrier policy

5. Audits of product listings

• TikTok Shop may review and audit a Seller's product listing and/or products at any time to ensure compliance with this Policy.

6. Privacy

• For more information about how TikTok processes and shares your information, including for the purposes of enforcing this Policy, please see the TikTok Partner Privacy Policy, which do not form part of the contract with TikTok Shop.