Ready to grow your TikTok Shop?

This guide will walk you through all the ways to add products to your store—whether you're uploading from scratch, importing via URL, or cloning an existing listing using Quick Listing.
Overview

1. Add a Product from Scratch – Manual upload: name, images, description, variations, shipping.
2. Add Products via URL Listing – List from other marketplaces using a product URL.
3. Use Quick Listing – Clone existing listings to save time.

Navigate to the Manage Products Page.

Option 1: Add a New Product from Scratch

Once you're in the TikTok Shop Seller Center, navigate to the Manage Products tab, and click the Add new product button to begin the process of uploading your product.
TikTok Shop allows both single-product and batch-product uploads.
Important Note: All products must comply with the following TikTok Shop guidelines:

• TikTok Shop Prohibited Products Guidelines

TikTok Shop Restricted and Unsupported Products GuidelinesClick here to Add a New Product.

Provide Product Information

The process of adding a new product is a four-part process. Below you can find a breakdown of each part.

Part 1. Basic information

In this section, you will enter the general information about your product.

Product Image*

Good product images are essential for attracting customers. Uploading clear and high-quality visuals improves your product’s visibility.
We recommend uploading at least 5 images to showcase your product’s features. Do not upload the same image multiple times.

• The first image should display a single product (except for product sets).
• Use a white background, aside from brands and logos, don’t include distracting elements, such as text, icons, borders, color blocks, watermarks, or other shapes.

Product images, videos, and a detailed description are the most direct ways to attract customers.

1.2 Product Name*

The product name should contain more than 25 characters (including spaces) and ideally no more than 80 characters.

• Tip: Capitalize the first letter of each word (except conjunctions, articles, and prepositions).
• Title Template: [Product Brand] + [Product Details] + [Application Scope] + [Product Type] + [Main Features/Functions/Advantages]

✅ Excellent Example: XXX (Brand) Velvet Lipstick 6Pcs Set Long-Lasting Non-Stick Cup Waterproof

1.3 Category* (Required)

The system will automatically suggest a category based on your product name. If there is a better fit, you can manually select a different category.

1.4 Brand* (Required for Branded Products)

If your product is branded, you will need to upload related certificates as proof that you or your corporation is the Trademark Owner, a 1st Level Authorized Seller (authorized distributor), or a 2nd Level Authorized Seller (appointed reseller).

• If you have submitted brand qualifications, “Authorized” will display under the brand name, and buyers will see the brand on the product details page.
• If qualificiation is not submitted, “Unauthorized” will appear, and the brand will not show to customers.

1.5 Product Attributes*

Enter product attributes to give customers a clear understanding of what they are purchasing. The product attribute fields will be generated based on your previous input to support you in providing the right information to customers.

Part 2: Product Details

Product Description*

Provide added information on your product. To get started, you can use the AI-generated description. Simply insert keywords that describe your product and let the system generate a text for you. You can edit the generated text to align with your product's unique selling points or write a completely new description from scratch.
To enhance readability, organize your selling points into separate paragraphs and include auxiliary images where possible. Be concise and avoid repeating information, keeping descriptions under 500 characters.

Product Specific Details

You may be asked to provide additional information for specific product categories. For example, for clothing or size-sensitive items, providing accurate sizing information will help customers navigate your product confidently.

Video

You can also showcase your product’s features in action with a video. Upload a high-quality video from your local files to give customers a better understanding of the product’s functionality and benefits.

Part 3: Sales Information

This section allows you to configure the product options available to the customer. By default, there is a single SKU, but you can enable up to 300 distinct product variations.

Variation*

You can set up 3 sales attributes by activating the Enable Variations toggle. Upload a unique image for the first variation. Different sales attributes should have different images.

• Tip: For fashion products, consider attributes like Color and Size, and use different images for each option.

SKU List*

After configuring the variations, an SKU list will be generated. For each SKU, input the Price and Quantity available. You may also choose to enter a Seller SKU (optional).

• Tip: You can use Batch Edit to adjust prices and stock for multiple SKUs at once.

Product Purchase Limitation

The Product Purchase Limitation feature allows allowlisted local-to-local sellers in the UK and EU to set quantity limits per SKU. This helps manage inventory, reduce fraud, and protect campaign performance.
Who can use this feature?This feature is available to a limited group of sellers. To check whether you’re eligible to get access, please reach out to your Account Manager.
What can be configured?You can set two types of quantity limits at the SKU level:
Note: If a product has multiple SKUs, limits apply per SKU. E.g. If max per SKU = 2 and there are 5 SKUs, a customer can buy up to 10 items in one order.
What products are excluded?This feature is not supported by the following product types:

• Gifts
• Virtual bundles
• Bundled products
• Flash sale items
• Pre-orders
• Not-for-sale items

Campaign-specific limits can still be added separately.
How to set it up in Seller CentreA) For new products:

1. Go to Add New Product
2. Scroll to the Sales Information section
3. If you're allowlisted, toggle on Customer Purchase Limits
4. Enter your desired quantity limits (within the allowed range)
5. Submit to apply

B) For existing listings:

• Edit the listing and set the limits as above; changes take effect immediately.

C) For Excel uploads:

• To set maximum and cumulative limits, publish the product first, then configure limits through editing.

Part 4: Shipping*

This section estimates the cost of shipping to a customer.

• Weight with Package: Enter the total package weight, which includes the product itself and any additional packaging materials (e.g., box, bubble wrap, or wood). The allowed package weight must be between 1 and 220 pounds.
• Product Dimensions: Provide the dimensions of your package (height, width, and length) in centimeters. Accurate dimensions help calculate the estimated shipping fees. The allowed parcel weight is from 1 to 220 pounds.

Save as Draft or Publish Product

After filling in all the necessary details, you have two options:

• Save as Draft: Saves the product information without submitting it for review. You can come back and edit the product later.
• Publish: Submits the product for review and approval, after which it will be listed in your shop.
  

Option 2: Add Products Using a URL Listing

1. Go to Products > Add new product, then select List with a URL
2. Paste the Amazon product URL
3. Click Import and wait for the system to process
4. Once a draft appears, click Review and List
5. Check and edit the imported fields as needed
6. Click Submit for Review

✅ Editing capability: Every imported field (title, description, images, attributes) remains fully editable.

Supported sources

• Only Amazon product URLs are supported
• Cross-border Amazon links (e.g. linking from Amazon UK to TikTok Shop Germany) are not supported

Requirements and Limitations

• You can import one product at a time, including its variants
• Store-wide imports or bulk uploads via URL are not available
• Product bundles (multiple items sold together) cannot be imported

Brand Authorisation Reminder

⚠️ Before using URL Listing, you must ensure you have the appropriate brand authorisation to copy and publish product information. Sellers are fully responsible for ensuring their listings comply with brand authorisation requirements.
To apply for brand authorisation. Refer to the Brand Authorisation Guide: IE | DE | FR | IT | ES

Full guide: Step-by-step overview

Step 1: Access URL ListingLog into Seller Center on desktop → go to Products > Add Products → click List with a URLStep 2: Enter the URLA drawer will pop-up from the right. Paste the Amazon product URL → click Import, wait for it to complete
Step 3: Review the Imported DraftFind the new draft at the top of your product list → click Review and List to finalise the draft

Note: If the import was not successful, you will instead receive an error such as "Could not process URL" in this product tile.)

Step 4: Edit and FinaliseThe system will import product images and automatically fill in key sections such as the product name, category, brand, attributes, and description. Please review all pre-filled information carefully and update any fields as needed to ensure accuracy before proceeding.
Review all fields carefully and make any necessary changes.
Step 5: Complete Additional InfoAdd remaining details under:

• Sales Information
• Product Compliance
• Shipping

Step 6: SubmitOnce complete, click Submit for Review

Option 3: Sync Product Information via Quick Listing

Quick Listing is a powerful tool designed to help you streamline the product listing process by cloning existing product information. This feature is especially valuable for sellers who want to:

• Maintain consistency across similar listings.
• Avoid manually re-entering product details.
• Launch products faster and more efficiently.

The below section provides step-by-step instructions to help you use this feature efficiently, whether you’re on a desktop or mobile device.

Desktop Version

How to Access the Quick Listing Tool

Navigate to: Seller Center > Add New Product > Quick Listing Tool

Step by step guide

• Step 1: In the Quick Listing tool bar search for a product to clone.
  • Use keywords, GTIN, or UPC to find the product you want to clone.
    
• Step 2: Select and apply the product information
  • From the search results, select the desired product. Click Apply to preview its details.
  • If the product matches your needs, click Apply Info to copy its information into your new listing form.
• Step 3: Complete the Product Listing
  • Fill in the remaining required details that the system does not pre-fill:
    • Product Images and Videos
    • Price and quantity Information
    • Compliance Information, such as required certifications or product attributes
• Step 4: Once completed, click Submit for review to finalize and publish your product listing.

App Version

The Quick Listing Tool on the TikTok Shop Seller Center app functions similarly to the desktop version. Follow these steps:

• Open the TikTok Shop Seller Center app.
• Search for the target product.
• Tap Apply Info to pre-fill the details.
• Verify the information and add any missing details (e.g., images, price, compliance).
• Finally, tap Submit for review to initiate the publishing of your product.

How to Bulk Edit Existing Listings

Before you start: Open Bulk Actions (Products > Manage Products > Bulk Actions > Edit Products)

Step 1: Select products

Step 2: Generate and download the template

Step 3: Extract and edit the template file

Note: The template is grouped by category; each file only contains PIDs from one category.
Completion rule: qualifications and attributes marked in red are mandatory.
Fields not marked in red are optional.

Step 4: Upload the qualification file

Qualification files are category-specific. For example, for electronics products, sellers may need to upload documents such as a user manual, EU Declaration of Conformity (DoC), or electrical/electronic product label. For textile products, a wash/care label may be required as a qualification file.
Note: Currently, only qualification files in image formats (JPEG, JPG, PNG) are supported for upload. PDF format qualification files are not supported at this time.
Products - Add Products - Media Centre

Step 5: Paste the URL into the template

<img src="https://p19-oec-general.tiktokcdn-eu.com/tos-alisg-i-aphluv4xwc-sg/1a80a431f63f447dbcb7f19b666757ea~tplv-aphluv4xwc-origin-jpeg.jpeg?dr=11254&from=520841845&height=1024&idc=no1a&ps=933b5bde&shcp=2c1af732&shp=1f0b6a75&t=555f072d&width=966">Replace the example URL with your file URL in the applicable template row:

Step 6: Upload the completed template

FAQ

1. What if I want to clone a product like "Nike" but don’t have brand authorization?

2. Why can’t I find the product I want to clone?