Introduction

Setting up your TikTok Shop account takes just a few steps. During registration, you’ll:

• Choose your seller type
• Verify your identity
• Provide business or personal details
• Set up your shop

This guide walks you through the full process.

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Who can registerYou can register for TikTok Shop in the UK under one of the following seller types:

• Sole trader or individual seller – for individuals who are self-employed or running their own business
• Privately-owned business – for companies registered with an official registry that are not publicly listed
• Publicly-listed business – for companies whose shares are traded on a stock exchange
• State-owned business – for government-owned entities engaging in commercial activities
• Charity – for organisations registered to raise funds or support charitable causes

Important: Select the option that accurately reflects your legal business structure. This determines your verification requirements and cannot be easily changed later.

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Before you start (requirements checklist)

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Sign up to TikTok Shop Seller Centre

Visit TikTok Shop Seller Center & sign up using your:

• Phone number, email or
• TikTok account
  

Note:

• The same mobile number or email can be used only once for TikTok Shop account registration. If you wish to create another account, you will need to use different details.
• If signing up with a TikTok account, use an account aligned with your brand.

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Next, a verification code will be sent to your selected sign-up method. Enter the code to continue the process.

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Choose your seller type

The first step in the process is choosing the type of seller account that best represents you or your organisation.
Available seller types

• Sole Trader/ Individual Seller – You sell as an individual, either as a private seller or as a registered sole trader. You are fully responsible for your business activities and finances, and you are not operating through a registered company structure or with partners.
• Privately-owned business – Your company is owned and managed by private individuals, engages in commercial activities, and is not publicly listed.
• Publicly-listed business – Your company’s shares are listed on a recognised stock exchange.
• State-owned business – Your organisation is owned or controlled by a government and engages in commercial activities.
• Charity – Your organisation is officially registered to raise funds or support charitable causes.

👉 Important:

• This selection determines which documents you’ll need to submit.
• You cannot easily change this after its submitted, choose carefully.
  

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Registering as an Sole Trader/Individual Seller

If you select sole trader / individual seller, you will follow a onboarding process focused on personal verification.

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Step 1: Complete identity verification

To ensure platform safety, TikTok Shop requires identity verification.
You will:

1. Select your preferred ID type (e.g. passport or driver’s licence)
2. Click “Verify”
3. Scan a QR code using your mobile device
4. Follow the instructions to:
   • Capture your ID
   • Record a short verification video

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Step 2: Add your personal information

You will be asked to enter:

• Your full legal name (as shown on your ID)
• Your date of birth

It is important that this information matches your identification documents exactly, as discrepancies may delay verification.

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Step 3: Set up your shop

Once your identity is verified, you can configure your shop.
You will need to:

• Choose a shop name
• Upload a seller logo (optional but recommended)
• Provide contact details

Shop name guidelines:

• Avoid using terms like “official” or “flagship”
• Do not include special characters or symbols
• Ensure the name reflects your brand

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Step 4: Review and submit your application

Before submitting, you will be shown a full summary of your information.
Carefully review:

• Personal details
• Shop details

Then click Submit to complete registration.

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Registering as a Business (All Other Business Types)

This flow applies to:

• Privately-owned businesses
• Publicly-listed businesses
• State-owned businesses
• Charities

Although the classification differs, the onboarding steps are consistent.

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Step 1: Enter your business information

You will need to provide:

• Company name (legal name)
• Trading name (optional)
• Company registration number
• Registration date

⚠️ Ensure all details match your official registration documents exactly.

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Step 2: Add and verify a primary representative

Each business must assign a primary representative, who will act as the verified individual for the account.

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Identity verification

The representative must:

• Select an ID type
• Complete verification via QR code
• Upload ID and complete a video check

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Enter personal details

The representative must provide:

• Full legal name
• Date of birth
• ID number
• ID expiration date
  

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Select role within the company

The representative must choose their role:

• Owner – Full ownership of the business
• Director – Official company director
• Technical Service Provider (TSP) – Acting on behalf of the business

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Step 3: Set up your shop

You will now configure your shop profile.
This includes:

• Shop name
• Logo upload (optional)
• Contact email
• Phone number

This information may be visible to customers and used for operational communication.

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Step 4: Review and submit

You will see a consolidated view of:

• Company information
• Representative details
• Shop information

Confirm accuracy and click Submit.

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What Happens After Submission

Once submitted:

• Your application enters verification review
• Where requested, Corporate Seller Applicants must also provide us with information evidencing the beneficial ownership of the Corporate Seller Applicants, including names and date of birth of directors and those holding (directly or indirectly) 25% or more of the shares or control of the business.
• You will be notified once your account is approved

Approval times may vary depending on:

• Seller type
• Completeness of information
• Verification requirements

Before kickstart your selling journey with TikTok Shop, there will be a starter page that helps to guide you prepare everything to finish setting up your shop! This guide walks you through exactly what to do.