This article will guide you to sell your products effectively.
Selling Channels
Sellers in TikTok Shop have the following 3 selling channels:
Showcase: buyers can view and purchase products presented in the Showcase of the personal homepage of sellers' TikTok accounts
Short videos: anchor links of products in short videos
Live: promoting products and guiding buyers to make a purchase when in live
Selling Methods
Selling Products by Yourself
Sellers can sell products by themselves after linking official accounts and marketing accounts (for details please refer to 4.3. Linked TikTok Accounts)
Official Account: newly published products will be updated to the Showcase automatically, and anchor links of products can be added to videos or Live for eligible TikTok users (who are over 18 and belong to the same country as the shop) to make a purchase
Marketing Account: published products need to be added to the Showcase manually, and anchor links of products should be added to videos or Live for eligible TikTok users (who are over 18 and belong to the same country as the shop) to make a purchase
Log in to TikTok Account
Log in to the TikTok account (Official Account/Marketing Account) with access to promote products
Add Products
TikTok->Me->TikTok Shop->Your shop->Add
Products will be updated to the Showcase of Official Account automatically, while need to be added to Marketing Account manually
Creators can view all published products of the shop and can click "Add" to add products to their Showcases
Showcase
Buyers can see and purchase products from seller's Showcases
Live or Short Video Promotion
Creators can also add anchor links to promote products in their videos or in Live
Affiliate: Find creators to promote your products
For Merchants:
Leveraging TikTok's creators resources, TikTok Shop Affiliate program helps brands and sellers connect with creators through commission-based collaboration. Please visit [hyperlink] for more information.
For Creators:
TikTok Shop Affiliate program connects creators with sellers through commision-based product marketing. Creators are offered a new way to monetize their creativity and influence by presenting high-quality products in short videos and livestreams. Please visit [hyperlink] for more information.
Promote, a paid advertising tool launched by TikTok for better promotion of short videos and lives, can recommend short videos and live rooms to target users to increase exposure, so as to provide better content operations and brand building for creators and sellers.
To use Promote, users need to :
Located in countries or regions where Promote is able to test its abilities
Over the age of18
Have access to Live so as to use Promote to heat live rooms
![[External] Promote Function Guide 0811 EN Ver.pdf](https://lf-kc.oecstatic.com/obj/cognition-sg-public/tos_a8e7b20259d988ae27cf6b11aff5ae50.jpg?render=1698204010428)