Shoppable Videos is a powerful feature in TikTok Shop Seller Centre that enables you to create engaging video content to promote your products. This guide provides tips, inspiration, and tools to help you create attractive videos that convert. You can now upload your Shoppable Sideos directly from the Seller Centre. (Starting 11/05/2026, TikTok Shop will require merchants and creators to comply with daily posting limits of up to 25 shoppable videos and 50 shoppable photos per account.)Access: Seller Center > LIVE & Video > Shoppable Video via Web or AppWhat It Looks like:

Creating and Uploading Shoppable Videos

Uploading Videos Directly from Seller Centre

1. Navigate to Seller Centre > LIVE & Video > Shoppable Videos
2. Click 'Create video' then 'Upload to TikTok'
3. Select your video, add a description, and choose the products related to the video
4. Click Submit to publish your video for users to see
   

Looking for inspiration? Check out the "Get Inspired Videos" section to see content from shops in your industry or explore other categories to expand your creative horizons.

Video Creation Tools

Tools to help you create video content for your products easily from Seller Center.

1. Auto-generate Tool

This tool helps you generate videos directly from your product images:

• Select your product, describe its selling points, and add images to highlight
• After generating the video, you can view video tags showing the function of the videos
• Name your file and set up the resolution
• Choose to download the generated video, edit it on CapCut, or directly upload it to TikTok
  

2. Video Templates Tool

Access a variety of video templates that you can filter based on category and duration:

• Select templates suitable for your products
• You'll be redirected to CapCut to use the selected template
  

3. LIVE Highlights

Repurpose your ended LIVE videos (with more than 300 views) as highlight videos:

• Link products directly to your highlight clips
• This feature allows sellers to make full use of their live clips as Shoppable Videos
• Drive more Shoppable Video GMV and gain more LIVE traffic through video Live head
• Opt in to the LIVE clips auto-posting button, and highlight clips will be automatically edited and posted by the system during the host live process

Help to generate videos from your product images.

4. Shoppable Video Content Data

When you publish Shoppable TikTok videos, you may experience reduced visibility within the first 7 days after posting. This can happen if the videos don't fully comply with TikTok's e-commerce policies or if there are opportunities to improve your content. To help you address these issues, we've developed a new tool within the Shoppable videos interface to enhance your content's performance by providing actionable insights..
Suggested Video Improvements This feature helps you:

• Identify which videos need review or improvement
• Spot potential TikTok Shop policy violations
• Understand specific reasons why your videos might be experiencing reduced traffic
  

Accessing the Video Performance Diagnostic ToolTo utilise this feature, navigate through the following paths in the Seller Centre:

• Shoppable Videos > Content Data

Analytics > Live & Video > Video > DetailsUpon accessing the tool, you will encounter a dashboard highlighting:

• Attention Needed in {number} of Your Videos: Indicates the total count of videos requiring your attention due to identified issues.
• {Y} Recommended Actions to Boost Your Video Performance: Provides a summary of suggested improvements based on recent data.
  

Note:

• {Y} represents the total number of recommended actions aggregated over the past 7 days, with duplicates removed.
• {number} denotes the total number of videos identified with violations or areas for improvement.

Identifying and Addressing Video IssuesBy clicking on the suggested video improvements, you will be presented with a detailed list of products associated with the flagged videos. Each product will be tagged to indicate the specific issue type.
The tool categorises issues into three distinct types:

1. Violation Triggered: Content that breaches platform guidelines.
2. Video Quality Issue: Technical problems affecting video playback or clarity.
3. Product Issue: Discrepancies or errors related to the product information linked to the video.

Utilise the filter function to swiftly sort and address each category of issues.

5. Quality Check Video Tool: Guide for E-commerce Sellers

OverviewThe Quality Check Video Tool helps you improve your Shoppable Video quality and increase traffic to drive long-term success with short videos. This tool allows you to check your videos before uploading them to TikTok, ensuring they meet platform standards and aren't flagged for being unoriginal, reproduced, or low quality.
Daily Limit: You can check up to 10 videos per day
How to Use This Tool

1. Upload Videos
   • Click the upload video button (initially positioned in the center of the list area, later located in the upper right corner). The video will be uploaded within moments
   • Note: If you've used your daily quota, the upload button will be greyed out
2. Review Quality Check Records
   • Filter items by video title and review status
   • View up to 10 records per page with pagination support

Common Reasons for Quality Check Failure