Learn about LIVE!
Why go LIVE?
LIVE Shopping is your chance to connect with fans and sell products in real time — offering a seamless shopping experience from product discovery all the way to checkout. Top TikTok Shop creators like @stephanievavron see major success with LIVE - they've driven mega sales and built amazing partnerships with brands!We get it... going LIVE can feel intimidating at first. But with a little prep and practice, it becomes second nature.
Watch the video below to find out more about how you can turn your TikTok videos into LIVE shopping...
Before you go LIVE:
- Plan your LIVE theme, and pick your products!
- Curate a visually engaging background which is relevant to your LIVE theme (do you have any shelves or rails at home you could place products on? Use this as a backdrop!)
- Create a LIVE event, labelling it with a relevant topic so your stream is easier to discover
- Use billboards (on-screen text overlays) to be used during your LIVE that highlight key points — they help guide viewers and keep them informed throughout your session
Top tip: start going LIVE on a regular schedule to build up a loyal fan base, and make sure you're creating a LIVE event and teasing it ahead of time.
When going LIVE:
Start by using the first few minutes to introduce yourself and set the tone for your LIVE. Have your products within reach so you can grab and show them easily.When you present a product, keep it authentic and engaging:
- Give a clear description
- Share personal stories or use cases
- Show how it works with demos or tutorials
- Answer questions as they come in — real-time interaction builds trust!
Pro Tip: Pin the product you're talking about so viewers can easily shop what they see.
Share sizing guides, product details, and any helpful info to make the buying process smooth.
What are the key steps for a successful LIVE selling session on TikTok?
- Identify products relevant to your content! Products are key to any LIVE. You can identify good products by identifying which of your posts generate the most engagement - this gives you insights into what your audience likes and will want to hear about!
- Add products to your showcase in the TikTok Shop Toolkit and create LIVE product sets for organized promotion during sessions. Creating and managing LIVE product sets is key to successfully curating the products you want to promote during your session. By organizing your products in advance, you ensure a smooth experience for your viewers. Add products from your showcase, purchased items, or shopping cart, and group them based on themes, promotions, or customer preferences.
Top tip: theming your product set and creating a background which aligns with this theme (or at the least showcases products!) will help to improve the number of viewers entering your liveroom; it provides a more seamless, engaging journey for your audience.
How can you find suitable affiliate products on TikTok?
- Explore the Product Marketplace in TikTok Shop, using the search bar, category tabs, and filters to find best-sellers and products with high commissions.
- Check reviews, sales numbers, and learn from other creators' promotional strategies.
- Ensure the product is relevant to your content and has strong appearl.
- Find products where you can really highlight key benefits and features to help viewers make informed purchase decisions!
| For a 30-minute session:To keep your LIVE session dynamic and engaging, feature more than two products. Demonstrate each item for 5-10 minutes, showcasing how it fits into your routine, and emphasize key selling points. Wrap it up by illustrating how different products complement each other for a seamless, persuasive pitch. | For a 1-hour session:Choose 3 to 5 products to keep the content engaging and varied. Start with 80% of items that are priced low to medium with strong market appeal, then mix in 20% of high-potential products that can catch viewers' attention and stand out. | For a 2-hour+ session:Select 5 to 10 products, including high-priced items to boost revenue and average order value (AOV). Mix bundles across price ranges: £5 for traffic, £5-10 for viral appeal, £10-50 to raise AOV. Use cross-selling with related items like makeup or skincare, and upsell with products like earphones or speakers. |
How do you create a LIVE set?
Step 1: On your Go LIVE page or during your LIVE, click the shopping cart icon and select "Products."Step 2: Choose the LIVE product set you want to add, then click "Add All" to enter the Add Product page. You can preview the list and select "Add All" to include every product with a single click.
Step 3: Confirm the products were successfully added. A confirmation message will appear on the page once the product set is in place.
How can you structure your LIVE content?
Planning in advance ensures you're feeling confident to go LIVE, and prevents sessions from loosing direction. A well-structured LIVE session guides your viewers through a journey, making them more likely to stay engaged and make a purchase.Here is an example of how you can structure LIVE content in an hour session;
Opening (5 minutes): | Start by warmly welcoming viewers, addressing them by name to build a personal connection. Introduce the theme of your livestream, emphasizing that it's a shopping event where they can buy the featured products. Encourage viewers to like and share the stream to broaden your reach. |
Warm-Up (5-10 minutes): | Next, give a brief overview of the products you'll showcase, offering a sneak peek of what's to come. Highlight any special promotions, giveaways, or exclusive discounts. This not only piques interest but also encourages viewers to stay or return for specific deals. |
Product Demo (5 minutes per product): | Transition into demonstrating the products. Start by showing new viewers how to make purchases during the session. Pin each product as you discuss it, clearly explaining its features, benefits, and why it's worth buying. Use real-time sales data to nudge viewers toward completing their purchases. |
Interactaction (10+ minutes): | Pause here to engage directly with your audience—this is key to keeping viewers invested. Take a moment to engage with your audience - answer questions, clarify product details, and recap key features. Encourage feedback and give viewers time to consider their options. This interaction builds trust and keeps your session dynamic, making viewers more comfortable with making a purchase. |
Encore (5 minutes): | As the session wraps up, re-feature your top-selling products. Highlight key features and any time-limited discounts, urging viewers to make final purchases before the session ends. |
Goodbye: | Finally, engage with your audience one last time. Ask for feedback on their favorite products and what they'd like to see in future streams. Thank them for their time and close with a friendly goodbye. |
| Urgency and Incentivization: | Combine urgency with incentives to prompt immediate action. Use limited-time offers or freebies to push viewers to buy quickly. | Suggested Phrase:
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| Interactive Engagement and Real-Time Actions: | Engage your audience directly by answering questions, responding to comments, or showing real-time actions like using the product IRL. This keeps the session dynamic and encourages participation. | Suggested Phrase:
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| Personalization: | Address viewers by name to make them feel special and connected. | Suggested Phrase:
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| Social Proof: | Share shopper feedback to build trust and encourage others to buy. | Suggested Phrase:
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| Direct Call-to-Action: | Clearly guide viewers on what to do next, such as placing an order or following your page. | Suggested Phrase:
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Now you've got best practices for product selection, LIVE content structure and strategies, you're ready to level-up your LIVE even further - go to our next stage in the playbook!